“Beliefs are a weak substitute for experiences.”
He also mentions that you can’t just be motivated you must have strategy. If your goal is to see a sunset and you start running east it’s never going to happen. You might have the right goal, but the wrong strategy.
Success is NOT an Accident,
Personally, I feel it’s important to be able to say, “This was a valuable day” right before closing my eyes. (Note: That’s not the same as a “good” day. Our days can be rough, but still be valuable.)
Value simply means a contribution took place. Someone was helped or served. The contribution can also be to ourselves when we take the time to grow as individuals.
While I don’t believe we can make EVERY moment count, I do think we can make every day count. Here are a few ways…
[W]hen the meeting or event is over what do you want the audience to leave with? What concept? What idea? What unforgettable belief? What new opinion? What information?
Your Purpose is the Bull’s-eye of the message, the target you want to hit. You may have noticed that a Bull’s-eye is part of my Evans Communication and Consulting logo. My tagline is “Bull’s-eye speaking . . . Zero Zzzzzzzzs Guaranteed.” You can tell I’m serious about the outcome of my presentations.
After you select your topic, and you know your audience, you’re ready to move into the formula for Bull’s-eye success.