Hey YOU! Superhero!

Welcome to Superhero Training Camp!!

Hello hero! Yes, I am talking to you. Yes, you with the secret identity.

What? You didn’t know you are a hero? Didn’t know you have superpowers.

Holy smack down Batman – let’s discover your inner awesomeness…

#1 Your Super Story

Every superhero has an origin story…

Kal-El (aka Clark Kent) landed on earth as a baby from the planet Krypton. Our yellow sun provides his powers. We call him Superman.

Bruce Wayne witnessed the murder of his parents by a thug. He vowed revenge. Intelligence, martial arts training and cool gadgets provide his powers.

David Banner, scientist, wanted to know the secret to the incredible strength that comes over us in stressed situations. (Like the grandma who lifts a car off her grandchild trapped underneath.) During a gamma radiation test gone wild he became The Hulk!

What have you experienced? What have you survived? What flames have you walked through?

Your “mundane, ordinary” life provides the catalyst for your powers.

The very things you fail to appreciate or the pain you’ve been through can rescue others.

Who better to help a child of divorce than another child of divorce?

Who better to guide a young marriage than one whose marriage is strong and happy?

Who better to rescue the hope of a cancer patient than one who had the same cancer?

Who better to train a new employee than a top-level employee?

Who better to lift the spirit of the depressed than one who has walked out of the same darkness?

Do you see how this works? Your life experiences are valuable… powerful. You can come along side others and lend a hand. But first you have to be familiar with everything that makes you strong.

This isn’t the time for false pride. And it’s not arrogant.

You don’t hear Superman saying, “Aw, shucks. I’m nothing special. Sure bullets bounce off me. I can leap tall buildings in a single bound. I am more powerful than a locomotive. I’m faster than a speeding bullet. But seriously, nothing special.”

That’s silly.

And it’s silly to think you don’t have powers.

2 Corinthians 1 puts it this way…

3 Praise be to the God and Father of our Lord Jesus Christ, the Father of compassion and the God of all comfort, 4 who comforts us in all our troubles, so that we can comfort those in any trouble with the comfort we ourselves receive from God.

If you want to locate just ONE of your superpowers, think about the greatest tragedy or pain you’ve survived. That can be an incredible source of help to others who are going through something similar.

You have a responsibility to use that circumstance to help others.

#2 Your Super Strength – “Hulk Smash!!”

How did your circumstance make you stronger?

In my case, as many of you know, my wife Sherri passed away in my arms when our son was only 5 weeks old. The experience has given me superpowers.

Because I’m a speaker and writer, hundreds of thousands of people have been encouraged to live their mission. My superpowers include…

  • A heart for others who have lost a spouse at a young age.
  • A spirit to encourage others to live their best day everyday.
  • An ability to foster and generate a positive belief in the future both within myself and others.
  • A skill of communication that allows me to transfer what I feel to the audience as we laugh and learn together.

What superpowers came out of your origin story? Are you an encourager, a listening ear, a guide?

Think for a few moments. Who have you helped?

Have you helped the guy standing at the interception begging for food? Then perhaps your superpower is compassion.

Travel back in time mentally and recognize the moments when you came to the rescue of someone.

#3 Your Super Vision and Hearing


Whenever Lois Lane yelled, Superman heard her voice. He’s always tuned into the cry of distress.

We need to be that way too.

Sometimes the call comes clearly. For example, here’s a Facebook message I received…

We just had something happen here that has never happened in the 2 1/2 yrs we’ve been here. A young mother of a premmie had a seizure and passed away. While we were sitting with her husband at the ER I thought of you and thought you might could tell us what to say to her sweet husband. This was their 1st child and his heart is broken. Would you mind writing him a note if I give you his address? Thank you, Christy

What do you think? Should I say, “I’m nothing special. I can’t really help”? Or should I go to the rescue?

Obvious, right?

(As a note… going to the rescue does not mean perfection. It’s does not mean we have all the answers. It means we are available to help and we do what we can.)

On the other hand, we need to be looking and listening for distress. We shouldn’t just wait for the hotline to ring. We should be actively pursuing opportunities to help.


Scanning the Facebook news feed alone can give you several opportunities to help each day. Maybe someone is requesting prayer. Maybe someone else is facing something you’ve been through. Maybe another just needs an encouraging word.


What are friends, co-workers, family members mentioning in conversation that you can help with? Listen for tones of frustration, pain, hurt and then move in to lift the car off of them.

So let’s get to it! It’s a rough world out there. Villains are hatching evil schemes. Unleash your secret identity. You’re a superhero!

Live Your Mission,




Membership Monetization : Day 4

In the last lesson we talked about choosing the right script to power your membership site. In this lesson we are going to go over some
quick tips to help ensure the success of your membership site.

Membership sites are a great way to make recurring income online. If you’re thinking of starting your own site or you already have one going, here are a few quick tips for success with your membership site. They will help you simplify your content creation process, get affiliates to promote your site and get new members.

– Outsource content creation.

Your membership site’s success depends on the new content that you deliver each month, every month. If you want to cut down on your content creation time, consider hiring a ghostwriter to provide your site with articles, reports and blog posts. When you use a ghostwriter you’ll be able to concentrate on your strengths (like promotion) rather than struggling with the writing. When you outsource, you don’t have to worry about being a good writer or knowing a lot about your topic. You can have professional content that gives the site value without writing it yourself.

– Get professional graphics.

Studies have been shown that outstanding graphics can compensate for average content. Of course, this isn’t an excuse to produce
lackluster content. But if your site looks good, people will want to be part of it! Your site’s graphics don’t have to be overly fancy, but they do need to look good. If you’re not a pro at graphics, you should find a website designer to give you the professional look that you need to
draw in customers. You may be able to barter with a designer for free graphics by offering a free membership to your site.

– Have two or more levels of membership.

Creating two levels of membership or more can help you draw in a wider customer base. You can help people join the site who might not
be able to if the price is higher, but you still have the opportunity to get a higher monthly fee from those who want the added benefits of being in the top tier. To encourage more sign ups, you can have a free membership level, a silver level and a gold level.

– Use a blog to promote your membership site.

Create and maintain a blog outside of the gates of your membership site in order to build traffic and increase your presence within the niche. You can maintain your blog as part of your main website or create it on a completely different domain. Blog about popular topics in the membership site’s forum and give teasers about the content that members are receiving. When you give quality content and mix in
references to your membership site, you’ll create credibility and get new members for your sites.

– Add video to your membership site for major impact.

Whether you use traditional video where you talk in front of the camera or screen capture video technology like Camtasia, you can offer top quality content for your members through this new media.

Make sure you look for your next lesson soon. We will be talking about setting up a weekly to do list for your membership site.

Live Your Mission,


Banking Help

In case you were wondering…

At the bank drive thru. The sucky tube thing. You can put your deposit stuff in it, close the top and slip it in the suction vortex… but if you get distracted by your phone and don’t push the “Send” button the sucky tube won’t suck.

After five minutes you’ll be wondering why the tellers are so slow when you’re the only one in the drive thru.

Then you’ll get impatient.

You’ll shoot some glances over to the glass windows.

You’ll give them “the look.”

Then out of the corner of your eye, you’ll see all your gear sleeping in the sucky tube.

The you’ll feel stupid and press the “Send” button. Your stuff will disappear in a rocket of suction.

At least that’s my experience.

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Membership Monetization : Day 3

In the last lesson we went over a handy checklist that you can use to set up your membership site. In this lesson we are going to talk about choosing the right script to power your membership site.

A membership site script will help make running a membership site very easy. Most scripts allow you to securely set up a website so that non-members can’t access your private content.

There are many different membership site scripts available. Before you purchase a membership script, look for answers to the following questions on the script’s website:

– Does the membership script have a satisfaction guarantee?

Study the sales page for the membership script carefully to find a satisfaction guarantee. When a creator of a script includes this, you can buy the script confidently knowing that if you have trouble later you can
file a refund request. If the script doesn’t function the way the creator promised, you’ll be able to get your money back. Reputable product creators understand this and will display this clearly on their sales page.

– Does the script come with an instant use website template?

Your membership site building process will go a lot easier if your script comes with a website template. The website template will allow you to set up the script and the basis for your website within just a matter of
hours. You can normally edit the template with your own custom header and icon.

– Does the membership script offer automatic activation for paid accounts?

Once someone pays for their membership to your website, they’ll want to login right away. That’s why it’s so important that your membership site script offers automatic processing for member sign ups. This way
the new members are automatically transferred to the login page, allowed to login and automatically activated to gain access to the site.

– Does the script immediately send a welcome e-mail to new members?

Many scripts offer this helpful option that allows you to build rapport with your new members immediately. A welcome e-mail will help make your new members confident about their purchase and introduce them to the
major features of the website. This should be a standard feature on the membership script that you purchase.

– Does the memberships script integrate with popular payment sites?

You’ll save a lot of time and energy by finding a membership script that works with Paypal or other major payment processors. If you find a membership script that does this, you’ll be able to get started all the
more quickly.

– Do the script creators offer ongoing support?

A membership script is totally worthless unless it is working properly. When you make an investment in a script, make sure that you can get the support you need so that your site can make you money. Look for promises of ongoing support on the sales page or reviews from current customers that prove the membership script  creators follow through with those who purchase their product.

With the wide variety of options available to you here are a few of the most popular…

Wishlist Member which is a plugin for WordPress and my favorite.



If you have trouble finding the answers you need on the scripts that you are considering then is may be best to mark them off your list and move on.

Make sure you look for your next lesson soon. We are going to go over some quick tips to help ensure the success of your membership site.

Remember, If you have any questions or need any assistance please feel free to comment below. I will be glad to help.

Live Your Mission!

Platinum Platform

The anchor of Live Your Mission is clearly communicating your message. Even though this was written for those who are part of my public speaking training, it makes sense to republish it here.

In this series of articles we’ll cover… The Platinum Platform: Discover, Develop, & Deploy Your Speaking Business.

If you’ve been in the speaking business a while or have taken a lot of professional speaker training some of the things in this series you will disagree with. I’ll be the first to admit that I did not go, nor will I go, the traditional speaker’s route.

My goal is to help you become an awesome speaker and to help you build a fun speaking business. Something you look forward to and enjoy. Something opposite of the average job. Something that makes folks say things like… “What?! You get paid how much just to talk?!!!!”

Don’t want to get paid to speak? That’s cool too. This series will help you get your voice to the masses. The more people hear you the more lives you impact.

One final note… use what you need from this series. Ignore what doesn’t fit you. Use the comment areas to ask questions or comment. Let’s roll…

Platinum Platform 01 :  M4 Plan

You ARE a public speaker. That’s a fact. Now leverage it.

This series of articles and videos will help you pinpoint/strengthen your message and monetize it if you choose.

However, this is not a “do ALL of this” series. While there will be a few elements that I’ll hit as essential, there will be options as well. You decide. Build the type of platform YOU will enjoy.

A platform stems from your core message and the ways you deliver it.

Martin Luther King, Jr’s platform was equality.

Zig Ziglar’s platform is human achievement.

John C Maxwell’s platform is leadership.

Each have a core message they deliver to the masses. What’s yours?

If that’s not firmly in place yet…

Your Platinum Platform Plan

There are four pieces of the Platinum Platform Plan… 1) Message. 2) Market. 3) Method. 4) Monetization

M1 : Message

Before you can become a keynote speaker (which is a dream for many communicators), you must know your message.

“Oh, I can speak on anything! A-N-Y-T-H-I-N-G.”

Uh-huh. OK, let’s do a challenge round…. I need a 90-minute keynote on the latest pharmaceutical breakthrough for bipolar disorder. You’ve got an hour before you step on stage.

See… you can’t speak on anything. 😉

Now then, what can/should you speak on? Should it be a passion? Should you find out what people want and design your platform around that? Should it be something you’re interested in learning more about and you take your audiences on the journey with you?

All of those could work to some degree. However, if you want to become the best speaker you can be, this P.A.S.S.I.O.N. list will help…

1. Passion

What excites you? What energizes you? What can you not shut up about?

You’ve probably heard, “Follow your passion and the money will follow.”

Well, maybe. But you do tend to follow through more with passions. You speak with more conviction and confidence when you feel passionate. So, what’s your list of passionate topics? If you’re not sure, ask your friends what you talk about all the time.

2. Aptitude

What are your skills? What are your abilities? What are your talents?

Make a list of what you excel in.

“Paul, I’m not really good at anything.”

Bull. I’m sick of hearing people say that. You’re good at several things, but you probably think you’re average. You might think that it’s arrogant to say you’re good at something. Not true.

When speaking based on aptitudes you’re leaning on a strength – and strengths always make work feel light. Don’t be fooled by that. Make your “I’m really good at these things” list.

3. Spending

Where are you currently spending money on personal growth and education? Where have you spent money in the past?

If you were to look on my bookshelf you would notice hundreds of books on communication, marketing, business and faith. You would see firsthand the money I’ve spent educating myself and growing in those areas.

That doesn’t include money spent on other products, college or seminars in those areas. Yet, I would feel comfortable speaking on any topic on my bookshelf. I’ve invested and ingested heavily in those topics.

Make a list of your investment in education. Seminars you’ve attended. Dozens if not hundreds of books you’ve read on a topic.

4. Struggles

What problems have you faced? What challenges? What heartaches?

If you’ve watched my presentation from Boss, then you know my first wife passed away in my arms. Our son, Sam, was only five weeks old at the time.

I instantly became a single dad and suddenly faced life in a way I never imagined. However, that struggle has generated incredible income because of the way it has helped others.

Maybe you struggled with weight and lost over 100 pounds. That’s a powerful platform to deliver your message of hope to others.

Maybe you struggled at the hands of an abusive parent. That’s a solid platform to deliver your message of perseverance and inner strength.

Maybe you stuttered as a child and were teased relentlessly. That’s a strong platform to deliver your message of overcoming labels.

Write down the struggles in your life. Beside each one write down how you can use it to help others. What you can teach others.

5. Interests

What do you like to do? What do you enjoy?

I like golf. It used to be a passion. In fact, I used to play daily from 8-5. It was like a job. :) I’m not as crazy about it anymore, so it’s moved to the interest category. I could still build a platform around it. I might not do keynotes related to golf, but I could build a blog, develop a podcast, hold webinars, etc.

What are your interests? What’s fun?

6. Obligation

What message do you HAVE to share? What message makes you feel like you would not be living your purpose if you failed to share it?

An obligation message is really a cause. It’s something you believe in so strongly that you almost feel forced to communicate it. Think about the organization MADD – Mother’s Against Drunk Driving. That’s an obligation platform.

From the MADD website…

Candy Lightner founded MADD in 1980 after her daughter, Cari, was killed by a repeat drunk driving offender. Cindy Lamb—whose daughter, Laura, became the nation’s youngest quadriplegic at the hands of a drunk driver—soon joined Candy in her crusade to save lives.

Did you notice a key word? Crusade. Is there a topic you feel that strongly about?

7. Niche

Where do you see a gap in the marketplace? Where do you notice silence for a particular subject?

Though I don’t recommend this approach often, it just may be for you: You may have no prior experience or education in this area. Yet you’re saying to yourself, “Why is no one talking about X?”

THEN you begin studying, researching, shaping your thoughts and launching your platform. You niche yourself with a specific message on a singular specific topic. Something that’s been overlooked or ignored.

There you go, seven ways to help you find your message. Next…

Put each word in P.A.S.S.I.O.N. at the top of a sheet of paper. Then fill in each sheet as much as possible with topics and ideas.

Go back through and eliminate every idea that does not excite you. Look over the rest of the words. Which can you write or speak about every day? Which do you feel you could launch a blog about and tweet about several times a week?

We’re building a platform, not a one-time speech. See yourself becoming known for your message. When people mention your name what subject do you want mentioned? And when you’re ready to share your message make sure you communicate with confidence and clarity. (If you’re not sure how to put together an on-point message, then be sure to get The Perfect Presentation Formula.)

M2 : Market

You direct your message to your market… your audience.

My core message at Platinum Presenter is “Speak with Passion or Just Leave Me a Note.”

The market includes authors, speakers, presenters, seminar leaders, and consultants.

Over at my personal website the message is “Live Your Mission.”

The market is businesses and human beings who want to make an impact with their lives. Yes, that’s much more broad than Platinum Presenter.

At my online business training site… Nicheology… the core message is “Find Your Niche. Build Your List. Launch Your Product.”

The market is people who want to start an online business and make money from home.

Every speaker needs an audience and your audience comes from your market. It’s the group you want to communicate and build community with.

Here are the top general markets…

  • Fitness
  • Diet & Nutrition
  • Personal Development
  • Relationships
  • Pets
  • Business
  • Travel
  • Food and Drink
  • Real Estate
  • Money
  • Health
  • Home and Family
  • Gardening

Each general market above can sub-niched even further.

Take Business for example…

  • Accounting
  • Advertising
  • Branding
  • Career Advice
  • Change Management
  • Consulting
  • Communication
  • Customer Service
  • Ethics
  • Fund Raising
  • Human Resources
  • Innovation
  • Leadership
  • Lead Generation
  • Management
  • Marketing
  • Networking
  • Outsourcing
  • Productivity
  • Risk Management
  • Sales Training
  • Strategic Management
  • Team Building

Much more could be added to that list and each of those could be broken down even more than that.

You can build your platform in one specific, narrow area if you choose. My friend Jim Palmer built an incredibly successful platform around newsletters. What?! Yep, newsletters.

What market will you reach out and serve?

M3 : Method

How will you deliver your message to your market? That’s your method.

Here are the most common…

  • Keynotes
  • Training
  • Seminars
  • Webinars
  • Teleseminars
  • Podcasts
  • Books
  • Reports
  • CD/DVDs
  • Digital Audio/Video
  • Posts
  • Blogging
  • Website

I’d like for you to get away from the idea of being a “keynote speaker” or a “trainer” or a “blogger.” Even if you introduce yourself that way, think bigger than that. Keynoting, webinars or whatever is simply a delivery method for your message to you market.

Person: “What do you do?”

You: “I’m a keynote speaker.”

Person: “Really, what do you speak on?”

You: “Motivation and success.”

Congratulations, you sound like 90% of the speakers on the planet. No differentiation. Nothing fresh. Nothing memorable. Super generic.

How about…

Person: “What do you do?”

You: “I help people get in phenomenal shape. Basically, when I get done with you every person you know won’t stop asking you about your secret for looking so awesome.”

Person: “I like the sound of that. How do you do that? Are you a personal trainer?”

You: “Actually, I train entire companies. Keynotes and on-site, one-day bootcamps to anchor the fundamentals. Companies see an increase of productivity by 10% after using my program.”

Again, speaking is simply the delivery system for your message.

M4 : Monetization

Do you want to monetize your message? Do you want to make money speaking?

Warning… if you want to be a speaker just to make money then prepare yourself. This is a business. It’s not all bright lights, loud sound systems and cheering crowds. It’s not always easy to fill your calendar.

That’s why I stress making sure you anchor your core message. Speaking is the easy part. It’s the passion. And if you aren’t driven enough by your message you’ll fall by the wayside.

6 Ways to Make Money as a Speaker

Keynote Events

As a non-celebrity speaker my keynote fee is $15,000. That means I don’t have a string of books or even fame. I am usually introduced through my agent or through a referral. Most of the time someone hears me speak at an event and I get an invite to do another.

You can spend a lot of time, energy, effort and money just trying to get booked. Pick up a copy of Michael Port’s Book Yourself Solid if you’re serious about doing the hard work that makes speaking easy.

There are plenty of “average” speakers making $5,000 per keynote. No “name.” No book. Nothing more than a solid presentation that others want to hear and tell others about.

Pitch Events

These are my least favorite engagements. Other speakers love them. Basically, you speak for free and then sell a product or coaching at the end of your speech. In general the event host gets 25-50% of what you sell.

This type of speaking can be extremely lucrative if you’re good at selling. If you’re not, then use the events to build your audience and email list.

The reason this is not my favorite event is that I’ve noticed speakers giving less than their best material in hopes of making money. I don’t want to compromise my message for the sake of making a sale. I prefer to have a check written to me regardless, so I can step up and let it rip.


Training can take place at live events, companies, seminars, conferences, webinars or teleconferences. It can be much like a keynote in that you are controlling the information. However, with training, your audience usually learns and applies a skill on the spot.

A person could do a productivity keynote, but it would be more principle based. A productivity training event would be more pragmatic. The group will actually take steps toward planning and implementation during your time together.

You might think there’s not as much money in training as keynoting, but sometimes it can be more lucrative.

A friend of mine held 3 webinars for a company and charged $7,500. Each webinar was 60 minutes. I spoke at one of the events and guess how many people were on the line? Seven. That’s it. The total number of employees for the company is ten. So don’t think you have to get big events at big venues to make good money.

Each month I host a web-based training event that regularly brings in five-figures, and I never leave the house. One of my webinars brought in $83,000.


Obviously, The Perfect Presentation Formula is a product. I don’t have to be present for someone to buy, consume and apply. I created it once and can continue to sell it. But it’s still in the realm of speaking because that’s what had to be done to create the product.

Products allow people to grow from your value even if they never attend a live event where you keynote. The other big positive is that those who do hear you live will often go online and order all your products.

(Personally, I would create one or two products before booking keynotes. That way you can start selling now. You could literally have an audio product for sale online by this time tomorrow.)

Affiliate Products

You can’t know and teach on everything – even within your market. No one can. In that case you make recommendations for the products of others. Be sure to include your compliance statement. (Mine can be found here.)

If you look at the sidebar of my site, you’ll notice an “Ads” area. These are affiliate links. If you decide that you want to discover great keywords to use in your posts, then you might consider Market Samurai. You can see the image link in the sidebar. If you click the link and order, I will make a commission on that.

You should be doing the same thing at your site. You can even do this at speaking engagements. The key is to only recommend products you believe in and that your audience will be glad you recommended.

My rule is this… “Would I recommend this product even if I did not make a dime from it?” If the answer is no, then I won’t add it. The product has to be able to stand on it’s own – without incentive.


Most speakers do not think about sponsorships, but once you’re hitting large crowds – from the stage or your website – you can/should sell sponsorships.

A sponsor is a little different than a straight advertiser. A sponsor expects to be mentioned and often sends you their products to use and display. Oh… and they give you money to do that.

Advertising, on the other hand, is what you might expect. Someone pays you to put their ad on your site, newsletter, handouts, etc. If you are interested in selling ads from your site then consider using Buy Sell Ads.

Check out Michael Hyatt’s Advertising page for his site. Also, be sure to buy his book… Platform: A Step-by-Step Guide for Anyone with Something to Say or Sell.


Believe it or not, you can get paid just for showing up. This has NOT happened for me, though I do believe I was paid a couple of times not to show up. 😉

Honestly, if you’re getting paid to show up, you’re a sports star, celebrity or former President of the United States.

Whew! That concludes part 1 of Platinum Platform. Make sure you work through all 4 M’s.

In part 2 I’ll show you how to develop and design your speaker’s website.

Live Your Mission,


Membership Monetization : Day 2

In the last lesson we talked about some of the best reasons why you should start your own membership site. In this lesson we are going to go over a handy checklist that you can use to set up your membership site.

Starting a membership site is easier than you think. Although there are a lot of requirements involved, you can breeze through them all with this simple checklist. Once you get through the following list you’ll be in prime position to launch your own membership site and start gathering a consistent monthly income from your site.

A domain name

Your first step is to get a domain name. Use the most popular keywords in your niche and add a community-oriented suffix like club, group or team. For example, your classic car membership site could be hosted at www.classiccarclub.com.

You can also build a membership site into an existing blog. You can have regular content for guests and non-paying subscribers. Then you can have “premium” content that is protected.

Do you see the login box to the right? That’s for premium members of paulbevans.com

A website

Your website design will have a big impact on how your members use your website and how often they come back. You’ll need a welcome page, a blog, a downloads page and perhaps a forum, depending on the nature of your membership site. If you want the best look for your membership site, consider hiring a professional designer who can give you a consistent look from start to finish.

– A sales letter

Your sales letter should convince visitors why they should join your membership site. Some would consider it to be the most important part of your site because it gets people in through the door. The sales letter needs to emphasize the benefits of your membership site as well as mentioning the features.

A payment processor

You won’t make any money with your membership site unless you have this set up properly. While many people use Paypal to process their monthly subscriptions, you can also use Clickbank, or your own merchant account and a shopping cart like Barefootcart.com to process your payments. These three options are your best choices if you want to have an affiliate program for your membership site.

A membership site script

A membership site script will keep your website secure. The script will build a registration form into your site, which will allow paying members to sign up and access the site. It will also keep visitors from accessing your content without paying. Thanks to membership site scripts you don’t have to hire a coder to set up a custom script for you.

There are dozens of scripts and options available. Personally, I recommend Wishlist Member.

An autoresponder program

You’ll want to keep in touch with your members and let them know what is going on inside of the site. Using an autoresponder e-mail list is the best way to keep people active in the site. You can send out a new message each time there is a content update, or you can e-mail a weekly newsletter. Place an opt in box on the welcome page that members get to after they’ve successfully subscribed. Or if using Wishlist you can integrate Aweber and your members only email list is built automatically.

– Solid content

Before you launch your site, you should have several articles, reports and other forms of content available for your members to enjoy. If you plan on having a certain amount of updates per month, you should have at least twice as much content when you start. This way the members know that they’ll be getting quality from you in the future.

But you do not have to over do it. Your site could literally be ONE interview a month.

-An editorial schedule

Just like traditional newspapers, your membership site needs an editorial calendar. You don’t want to scramble around each month trying to get your content together. Plan ahead at least a few months of content and get it prepared before you need to post it.

By following these steps, you’ll be ready to promote your membership site and start earning monthly income.

In the next lesson we will be talking about choosing the right script to power your membership site.

Don’t forget, if you have any questions or need any assistance please make a comment and I will answer directly. I am here to help.

Live Your Mission,


Membership Monetization: Day 1

In each lesson of 10 Days To Membership Monetization you will learn how you can successfully start and profit from your own successful subscription site.

In this first lesson we are going to talk about some of the best reasons why you should start your own membership site.

It is a profitable fact that many successful bloggers, speakers, authors and online business owners know, membership sites are one of the best online business models that you can use!

One of my subscription sites has over 3,000 members paying $10 a month. It takes about 30 minutes a week to manage.

When it comes to setting up your own membership site there are many different options available, so there’s no reason why you shouldn’t make them a part of your Internet marketing strategy. Reselling information to your market on a monthly basis has many benefits including:

A monthly recurring income.

This is one of the most popular benefits of starting a membership site.

When you build a membership site you’ll have 100, 200 or even 500 members paying you on a monthly basis for your information. Imagine the possibilities! With a $15 monthly membership fee, you could be looking at a $7500 a month just for one site. If you provide more content and charge a higher price for your membership site, you could be earning well over six figures a year for your site.

Having affiliates promote for you.

Affiliates love membership sites. If they have a choice between recurring monthly income and a one-time ebook sale in the same niche, they are going to spend their time promoting the membership site. They are looking for the same type of recurring income that you are. You can easily set up your affiliate program through Clickbank, 2checkout or Barefootcart.com. Promote your affiliate program to your members and super affiliates to get more sales.

Dominating your niche.

No other platform allows you to have widespread coverage on a niche the way that a membership site does. Within the gates of your membership site, you can offer a wide variety of content. In addition to articles and short reports, you can do teleconferences, videos and interviews.

A subscription site is also a great way to brand yourself and as expert or authority in your market.

Plenty of backend sales opportunities.

The income from a membership site doesn’t stop with the monthly membership fees. There are plenty of opportunities to make additional income from your site. You can sell private tutoring, advanced products and platinum memberships. You can also repackage part of the content used in your membership site and sell it as an independent products.

You can sell advertising as well to boost the profitability of your membership site.

Easier than you may think!

It has never been easier to run a membership site, especially if you don’t have any technical expertise. It used to be that you would need the help of a web programmer to get a membership site set up properly. Not anymore!

Thanks to easy to use content management systems like WordPress and membership site plugins like Wishlist Member that will make security easy, you can have your membership site set up within a matter of hours.

In the next lesson, we are going to go over a handy checklist that you can use to set up your membership site.

I also want let you know that if you have any questions or need any assistance please feel free to make a comment below. I will be glad to help you in any way I can.

Thank you again for joining me for this short course.

Live Your Mission,

On a recent mastermind call our team was discussing strengths. After mentioning a few, someone said, “Paul, don’t forget your strength in creating continuity income.”

Honestly, I had not thought about it. Maybe because of how easy it is to set up the sites. I use Wishlist member for 90% of my membership sites and it’s super simple to use!

In fact, I just watched a great video Stu McLaren put together on “membership models”.

You can watch the whole session here:

Membership Models Free Video

It outlines 10 of the most popular kinds of membership sites (and some of them don’t even have content inside!).

Just thought you might like it.

What’s Your Number?

“If I only made $________, then I would ______________.”

How many times have you heard that?

How many times have you said that?

What’s your number?

What’s the amount you want to make?

New question…

How much do you want to give?

What’s that number?

We dream about money and the things it will buy. We work hard and save to get the house or take the trip. We make sacrifices. We make sacrifices for pleasure and fun. Do we make the same sacrifices for generosity’s sake?

Hopefully so.

What’s the number? Not how much you want to make, but how much you want to give?

Write it down. Write it down BIG. Write down exactly what you want the money to go towards. Start a savings account and label it with the name of the organization or child you want to help. Scrimp and scratch to reach that number.

Live Your Mission,

Mission: Marriage

On the elevator…

A sweet, older couple from India entered. They were tiny people. I felt right at home.

Each had a big, bold, shiny button which read…

“Happy Anniversary – 48 years!”

Me: Wow!!! 48 years!

Little lady: Yes, 48 years!

Little man: Yes, 48. It has been very hard on me. Very hard.

Then he smiled a big toothless grin and filled the elevator with laughter.

Help Orphans

June 21 is my birthday. Turning 44! You guys who know me best also know I “joke” a lot about accepting gifts, such as…. cash or cupcakes! :)

However, this year let’s give all the gifts to the kids of Mtendere Village in Malawi Africa. Many of you who are friends already sponsor a child. Thank you!

All day long on June 21 I will be bugging you about gifting to the children. Be sure to share the love with your friends. Let’s raise a bunch of money for orphans.

100% of your gift will go directly to the children. No money will be taken out… not even to buy me a cupcake or donut or bacon! You will be giving directly to 100X Missions.

Donate now… Gift any amount you choose… no gift is too small or too LARGE.

Click the link below right now to gift $5, $10, $25, $50, $100, $500, $1,000, $5,000 more or even $4.95. You get to choose the amount…

Click Here to Donate


For the most part – as a society and as individuals – we are soft.

We give up too soon.

We fail to go to extremes.

We make excuses when we really did not give it our best.

We compromise our commitments.

We’re soft.

This episode of Extreme Makeover Weight Loss Edition will show you what is possible when we push through barriers – when we remain focused – we we don’t give in.

Watch it here.

Live Your Mission,

God’s Will for My Life?

“If I just knew what God’s will for my life is, then I could… really be happy… know I have purpose… head in the right direction… let go and live fully… find peace… make a difference… ”

Good news! I found your personal purpose. Your personal assignment…

I Thess 5:12 Now we ask you, brothers and sisters, to acknowledge those who work hard among you, who care for you in the Lord and who admonish you. 13 Hold them in the highest regard in love because of their work. Live in peace with each other. 14 And we urge you, brothers and sisters, warn those who are idle and disruptive, encourage the disheartened, help the weak, be patient with everyone. 15 Make sure that nobody pays back wrong for wrong, but always strive to do what is good for each other and for everyone else. 16 Rejoice always, 17 pray continually, 18 give thanks in all circumstances; for this is God’s will for you in Christ Jesus.

You’re welcome.

Live Your Mission,

Mission: Fun!

Some folks make FUN a big mission of theirs. I love that. We could use more fun and it’s certainly high on my list.

Here’s some fun that just happened…

A family is next to me in the staging area before boarding.

Mom jumps up and starts dancing crazy: We should do one of those flash things.

Teen Daughter: Uh… moooooooom… Flash Mob.

Teen Son: laughs.

Teen daughter: Mom, do your sexy skating.

Mom starts “air” skating. Mom is NOT sexy. But this is very interesting.

Teen daughter: Go mom! Go!!!!

Teen Son: laughs.

A girl who “thinks” she is super-sexy walks through the skating exhibition. Some sort of platform shoe with super-high thin heels. She can barely maneuver. She has not mastered the shoes yet. Very awkward.

Mom skates in behind her and starts mocking her walk. Staggering like she’s drunk.

Teen Daughter: Mom! Stop! You’ll get us killed that girl looks like a wild one.

Teen Son: Laughs.

Dad walks up: So what happened while I was walking around?

Live Your Mission!