Membership Monetization : Day 5

In the last lesson we talked about some quick tips to help ensure the success of your membership site. In this lesson we are going to talk about setting up a weekly to do list for your membership site. Once you get your membership site up and running, you’ll need to stay on a weekly maintenance schedule to add new content to your website, promote it and promote the affiliate program. Fortunately, there are just a few simple steps that you need to take on a weekly basis to keep your membership site moving along. – Respond to customer support questions. This should be your top priority because it helps you hold onto your existing customers. One dissatisfied customer can make you lose out on a whole bunch of future customers. Try to get to this at least twice a week so you can respond promptly to their inquiries. – Remove cancellations. Most membership scripts will require you to manually remove canceled members from the database. Take care of this quickly each week so that you won’t have people getting into the site for free. – Post new content. This is a given. Your members are paying for fresh content delivered each month. Rather than have them wait all month for a new update, split up your monthly delivery into four different parts. This way there is fresh content for the members to see each and every week. An editorial calendar will help you stay on track and keep your customers satisfied. If you have a forum as part of your membership site, be sure to check in several times a week to stay on top of important threads and respond to questions from members. Be...

Teaching

James 3:3 Not many of you should presume to be teachers, my brothers, because you know that we who teach will be judged more strictly. This verse comes to mind before every Bible class I teach… scary! BUT I think it’s not limited to that. James is about to go into the responsibility we have (and the danger involved) with our words. If I have one pattern of failure in life it’s that I speak too soon, too often, and too much! “Not many of you should presume to be teachers.” Don’t go around being a know-it-all. Don’t go around looking for people to talk to because you believe they’ll gain a lot from you. Those “who teach will be judged more strictly.” Why? Because people listen and… take action… based on our words. Literally, our words can alter the course of lives. And those of us who stand before crowds have incredible influence. People are more open to and trust the guy or gal from the stage. They are waiting for words of hope, encouragement, and direction. The vast majority listen without a filter. FEW people are like the Bereans… Acts 17:11
Now the Bereans were of more noble character than the Thessalonians, for they received the message with great eagerness and examined the Scriptures every day to see if what Paul said was true. So let’s be careful out there teachers! Let’s accept our responsibility with humility and even with fear. It’s an honor that people will even listen to us. Even more so that God is willing to use us to shape others for Him – whether...

Becoming a Bestselling Author

INC headquarters. Tuesday. 39th floor. World Trade Center 7. NYC. 20 elite entrepreneurs. We met to share our top ideas about recurring revenue with Lewis Schiff. Lewis is the Chairman and Executive Director of Inc. Business Owners Council. He knows that Inc. has to move from being advertiser centric to subscriber forced in this new digital economy. My favorite presentation of the day was from Michael Hyatt. And for some crazy reason my presentation was his favorite as well. During the break we connected instantly and talked of publishing, coaching programs, podcasting and more. The general culture within online marketing today is one of tricks and slight of mind techniques to make people see what the marketer wants them to see. Nowhere is this more evident than in the craze to create an Amazon #1 Bestseller. The “trick” is to choose a low competition category. Publish a book. Drive some traffic. Make a few sales. Easily outrank every other book in the weak category. Instant bestseller. Then the marketer puts “Bestselling Author” on their website. (Right.) Michael published and article today at his blog called the Bestseller Launch Formula. This is about creating a REAL bestseller. Michael knows since he has written several New York Times bestsellers, and as the Chairman of Thomas Nelson Publishers he has given the go ahead on the books that make the bestsellers lists. Learn from one of the most authentic people in business today – Michael Hyatt. Live Your Mission!...

Loud Mama

At the airport. MGM. It’s a ghost town in here. Delayed. Waiting for maintenance to repair an “issue.” I am for that! The place is quiet. 27 of us. The 28th & 29th are not quiet. Mom and child. Child may have a hearing disability for mom is a loud talker. The 27 have not missed a syllable regardless of distance. Walked down to “Muggs” to get a cinnamon roll. Didn’t miss an ounce. One thing for sure. Little girl is going to grow up with a load of confidence. “She’s a gooooooood girl!” “She’s a smart girl!” I’m not big on loud talking in a quiet place. BUT. If you’re going to talk loud, be encouraging. Way to go mom! Keep shouting...