INC headquarters. Tuesday. 39th floor. World Trade Center 7. NYC. 20
We met to share our top ideas about recurring revenue with Lewis Schiff. Lewis is the Chairman and Executive Director of Inc. Business Owners Council.
He knows that Inc. has to move from being advertiser centric to subscriber forced in this new digital economy.
My favorite presentation of the day was from Michael Hyatt. And for some crazy reason my presentation was his favorite as well.
During the break we connected instantly and talked of publishing, coaching programs, podcasting and more.
The general culture within online marketing today is one of tricks and slight of mind techniques to make people see what the marketer wants them to see.
Nowhere is this more evident than in the craze to create an Amazon #1 Bestseller.
The “trick” is to choose a low competition category. Publish a book. Drive some traffic. Make a few sales. Easily outrank every other book in the weak category.
Then the marketer puts “Bestselling Author” on their website. (Right.)
Michael published and article today at his blog called the Bestseller Launch Formula. This is about creating a REAL bestseller.
Michael knows since he has written several New York Times bestsellers, and as the Chairman of Thomas Nelson Publishers he has given the go ahead on the books that make the bestsellers lists.
Learn from one of the most authentic people in business today – Michael Hyatt.
Live Your Mission!