Membership Monetization : Day 5

In the last lesson we talked about some quick tips to help ensure the success of your membership site. In this lesson we are going to talk about setting up a weekly to do list for your membership site. Once you get your membership site up and running, you’ll need to stay on a weekly maintenance schedule to add new content to your website, promote it and promote the affiliate program. Fortunately, there are just a few simple steps that you need to take on a weekly basis to keep your membership site moving along. – Respond to customer support questions. This should be your top priority because it helps you hold onto your existing customers. One dissatisfied customer can make you lose out on a whole bunch of future customers. Try to get to this at least twice a week so you can respond promptly to their inquiries. – Remove cancellations. Most membership scripts will require you to manually remove canceled members from the database. Take care of this quickly each week so that you won’t have people getting into the site for free. – Post new content. This is a given. Your members are paying for fresh content delivered each month. Rather than have them wait all month for a new update, split up your monthly delivery into four different parts. This way there is fresh content for the members to see each and every week. An editorial calendar will help you stay on track and keep your customers satisfied. If you have a forum as part of your membership site, be sure to check in several times a week to stay on top of important threads and respond to questions from members. Be...

Membership Monetization : Day 4

In the last lesson we talked about choosing the right script to power your membership site. In this lesson we are going to go over some quick tips to help ensure the success of your membership site. Membership sites are a great way to make recurring income online. If you’re thinking of starting your own site or you already have one going, here are a few quick tips for success with your membership site. They will help you simplify your content creation process, get affiliates to promote your site and get new members. – Outsource content creation. Your membership site’s success depends on the new content that you deliver each month, every month. If you want to cut down on your content creation time, consider hiring a ghostwriter to provide your site with articles, reports and blog posts. When you use a ghostwriter you’ll be able to concentrate on your strengths (like promotion) rather than struggling with the writing. When you outsource, you don’t have to worry about being a good writer or knowing a lot about your topic. You can have professional content that gives the site value without writing it yourself. – Get professional graphics. Studies have been shown that outstanding graphics can compensate for average content. Of course, this isn’t an excuse to produce lackluster content. But if your site looks good, people will want to be part of it! Your site’s graphics don’t have to be overly fancy, but they do need to look good. If you’re not a pro at graphics, you should find a website designer to give you the professional look that you need to draw in customers. You may be able to barter with a designer for free graphics...

Membership Monetization : Day 3

In the last lesson we went over a handy checklist that you can use to set up your membership site. In this lesson we are going to talk about choosing the right script to power your membership site. A membership site script will help make running a membership site very easy. Most scripts allow you to securely set up a website so that non-members can’t access your private content. There are many different membership site scripts available. Before you purchase a membership script, look for answers to the following questions on the script’s website: – Does the membership script have a satisfaction guarantee? Study the sales page for the membership script carefully to find a satisfaction guarantee. When a creator of a script includes this, you can buy the script confidently knowing that if you have trouble later you can file a refund request. If the script doesn’t function the way the creator promised, you’ll be able to get your money back. Reputable product creators understand this and will display this clearly on their sales page. – Does the script come with an instant use website template? Your membership site building process will go a lot easier if your script comes with a website template. The website template will allow you to set up the script and the basis for your website within just a matter of hours. You can normally edit the template with your own custom header and icon. – Does the membership script offer automatic activation for paid accounts? Once someone pays for their membership to your website, they’ll want to login right away. That’s why it’s so important that your membership site script offers automatic processing for member sign ups. This...

Platinum Platform

The anchor of Live Your Mission is clearly communicating your message. Even though this was written for those who are part of my public speaking training, it makes sense to republish it here. In this series of articles we’ll cover… The Platinum Platform: Discover, Develop, & Deploy Your Speaking Business. If you’ve been in the speaking business a while or have taken a lot of professional speaker training some of the things in this series you will disagree with. I’ll be the first to admit that I did not go, nor will I go, the traditional speaker’s route. My goal is to help you become an awesome speaker and to help you build a fun speaking business. Something you look forward to and enjoy. Something opposite of the average job. Something that makes folks say things like… “What?! You get paid how much just to talk?!!!!” Don’t want to get paid to speak? That’s cool too. This series will help you get your voice to the masses. The more people hear you the more lives you impact. One final note… use what you need from this series. Ignore what doesn’t fit you. Use the comment areas to ask questions or comment. Let’s roll… Platinum Platform 01 :  M4 Plan You ARE a public speaker. That’s a fact. Now leverage it. This series of articles and videos will help you pinpoint/strengthen your message and monetize it if you choose. However, this is not a “do ALL of this” series. While there will be a few elements that I’ll hit as essential, there will be options as well. You decide. Build...

Membership Monetization : Day 2

In the last lesson we talked about some of the best reasons why you should start your own membership site. In this lesson we are going to go over a handy checklist that you can use to set up your membership site. Starting a membership site is easier than you think. Although there are a lot of requirements involved, you can breeze through them all with this simple checklist. Once you get through the following list you’ll be in prime position to launch your own membership site and start gathering a consistent monthly income from your site. – A domain name Your first step is to get a domain name. Use the most popular keywords in your niche and add a community-oriented suffix like club, group or team. For example, your classic car membership site could be hosted at www.classiccarclub.com. You can also build a membership site into an existing blog. You can have regular content for guests and non-paying subscribers. Then you can have “premium” content that is protected. Do you see the login box to the right? That’s for premium members of paulbevans.com – A website Your website design will have a big impact on how your members use your website and how often they come back. You’ll need a welcome page, a blog, a downloads page and perhaps a forum, depending on the nature of your membership site. If you want the best look for your membership site, consider hiring a professional designer who can give you a consistent look from start to finish. – A sales letter Your sales letter should convince visitors why they should join your membership site. Some would consider it to be the most important part of your...