BUILD: Architect Your Economy

Here’s the #1 question I get when it comes on being a digital entrepreneur… “How can I make six figures or more online without working hard?” You can’t. Have you lost your mind? Are you reading those 1,128 page sales letters with the picts of the guy sitting on the beach drinking from a coconut? Next question. “How can I make six figures online by serving a market?” Ahhhhhhhh. I can show you how to do that! Usually, I’m reluctant to talk about actual amounts when it comes to online business. The main reason is that people think it’s a promise… “Paul said I would make a kagillion dollars!!” No I didn’t you silly bird. In this outrageously long article I am going to show you how to create a $100,000+ year business using nothing but your laptop and stuff in your head and heart. However, if your goal is to get your site or blog up and running so you can share your message with the world, you can focus on Steps 1-5 and skip step six. The steps on this page have a 100% success rate in helping people get their online business up and running. 100%. Most people who make the “attempt” to make money online will never make much if anything at all. By faaaaaaar the vast majority never make a dime. Why? (And it IS important you know why. Otherwise you will look at these instructions and think, “I can do that!” Only you won’t. So don’t skip what’s next.) Like I was saying, most folks will never make a dime. Why? Same reasons...

Know Your Audience

People who know me don’t have a hard time gifting me… 5 Guys Burgers and Fries Pizza Bacon Coke Zero Books Pretty basic. Simple. Yet specific. But when you don’t know someone, you gift generically. You go broad. Gift cards to places like Target. Because just about everyone can find something they like at a store like that one. To engage your audience you have to know your audience. If you don’t, you… Write broad. Speak in generalities. Hope to connect. When you KNOW, then your people get the “it feels like he’s writing/speaking just to me.” So how do we get there? How do you get to know someone? 1. You share “universal” stories. 2. You eat together (and you do not have to like the same food). 3. You hang out. 4. You tell secrets and even dark truths. 5. You speak a common language. We’ll cover each of those in coming articles and podcasts. For now – think about your audience. The people you write to. The people you record for. The people you present to. What are their lives like? What are they hoping you will do for them? What are their hopes, their dreams, their...
The Power of a Disposable Website

The Power of a Disposable Website

The secret to building your platform? Permission to fail over and over without judgement. Yep, you have permission to fail over and over again and it won’t even matter. How can you do that? A DISPOSABLE WEBSITE. Stay with me. What is holding most people back from DOING? 01 :: Lack of Experience 02 :: Lack of Confidence (which often comes from lack of experience). How do you get the experience you need? Practice. Yet, almost no one seems to be practicing. Maybe this sounds familiar… You want your first website to make money. You want your first product to make money. You want your first squeeze page to capture everyone who lands on it. You want your first sales copy to be magnetic and hypnotizing. You want your first blog to be SEO ideal and your first post a masterpiece. Question… When did anyone do it “right” the first time? Human beings cannot ride a bicycle right the FIRST time. Why in the world would we think we could create the perfect web business or blog right the first time? You and I need to practice. How? Get a disposable website. “You said that already. What is it?” Get a “worthless” domain name and hosting account. This will allow you to… (a) LEARN while PLAYING at the same time. (b) You’re allowed to MESS UP and it doesn’t even MATTER. (c) You’re allowed to PRACTICE while gaining confidence and having fun in a ton of different internet business areas. Here’s what that MIGHT look like…. 01 :: Get a Bluehost account if you do not have one. Look...

Lead Pages

Lead Pages is my favorite software for creating incredible optin pages, webinar registration page, landing pages and more! Here’s a recent webinar Carrie Wilkerson and I did with the Lead Pages creator Clay Collins… Here’s a portion of the template area… Check Out Lead Pages...