028 Information Overload

Got too much going on in your head as you’re trying to master a new process? Here’s a simple approach to ending information overload.

information overload

Information Overload

Anytime you start a new process you work on learning/mastering the steps. But that’s the problem there are steps and there are multiple instructors with multiple methods.

Chances are high that if you decide to to do something like… “start an email marketing list for my blog” that you will… 1. Buy a course or several to help you. 2. Get confused with all the technology and steps.

All of that will hit your brain, which will see no linear process, so it will shut down and block you from moving forward because “I don’t know where to start.”

Here’s how you ease information overload and start moving forward in peace.

#1 What do you want to accomplish?

#2 What can be done later?

#3 What’s the ONE thing to be done now? (First step.)

#4 What are the instructions for getting from where you are to that ONE thing?

#5 Can that be simplified even further?


To “start an email marketing list for my blog” you need an autoresponder service that allows you to capture, store and market using their system. There are about 20 steps to get up and running completely. BUT the ONLY step to do first is open an account. You do NOT need to worry about a widget when you don’t even have an account, right?

I can’t tell you the number of people I work with on something like this who ask, “How do I get my signup form in my sidebar on my blog?”

Me “What autoresponder service are you using?”

Them “I don’t have an autoresponder service yet.”

Me “Then why are you concerned about something that’s an impossibility right now?”

Here’s how it might look…

#1 What do you want to accomplish? (Set up a opt-in funnel based on 20 steps.)

#2 What needs to be done later? (Steps 2-20)

#3 What’s the ONE thing to be done now? (First step.)

#4 What are the instructions for getting from where you are to that ONE thing? (Open an account)

That’s it. Is there more to be done? Yes, but you do the pressing and ignore the stressing until those things enter the process.

Success is NOT an Accident!


How to Start Your Day

They say that breakfast is the most important meal of the day. I’m not sure about that. All meals feel important to me!

Heck, I’m not even finished with a meal, and I’m thinking about the next one. (I know, I know, first world problems.)

The reason folks say breakfast is the most important is because it’s First Fuel. Nutrition controls our energy and emotion.

(Ask any of my friends and they will tell you that a snack changes my mood!)

While we can argue about the most important meal, I do believe there are two most important times of your day.

The start and finish.

And of those two, the start is the most important.

How we begin our day impacts the rest of the day. If we are haphazard or unfocused or just going through the motions – it’s a lot easier for our day to get disrupted and “ruined.”

How to Start Your Day Right

01 : Control Thoughts & Actions

What are your first thoughts in the morning? What are the first few things you do? You need to control those because they can highly impact the rest of your day. You want thoughts and actions that push the ignition on your day.

02 : Create a Sequence

You probably follow a morning routine. A routine that formed itself over time. It wasn’t designed by you; it’s the default setting of your life.

Hmmmm… that’s not good. Even if you only create a 5 minute routine it will be worth it. At minimum write down the first thought and the first thing you want to do each morning.

Write it down and night, put it beside your bed, and look at it first thing in the morning. Then do it.

03 : Consistently Perform

Make your sequence your ritual. It’s your first fuel. It’s your kick start. It’s your launch.

How often should use a sequence to start your day? Everyday that you wake up.

There you go – 3 quick steps to start your day right.

If you want to take it to a higher level… February’s ACHIEVE focuses on launching your day. It’s a 7 simple step sequence you can use everyday to get started right. Each step is timed and focuses on a specific thought and action.

Click here to get the details.

Success is NOT an Accident!


Simple Questions

You can start right now by honestly assessing your business and your life by asking yourself these questions…

1. What gets too much attention?

Is there some area where you seem to spend a lot of time, attention and other resources?

One common problem is that people tend to spend too much time focusing on things that bring them the smallest results. In other words, they tend to focus on time-consuming, low- value tasks, which means they neglect the high-value task.

Example #1: Email. Whether you’re looking at your personal inbox or your business inbox, you probably get a lot of email. And you probably spend a lot of time reading it, thinking about it, and replying to it. However, chances are this is a low value task for you, especially if you’re simply dealing with customer inquiries that someone else would be perfectly capable of handling.

Example #2: Another problem is that these low-value tasks often seem to be urgent. You see that email coming in and you feel like you need to drop everything and answer it. Again, by giving a low-value task (like email) too much attention, you’re likely to run out of time to do your high-value tasks (like marketing).

2. What area needs more attention?

Usually this is fairly easy to determine, because it’s the area where you’re getting poor results or something seems to be missing.

You might feel like you’re spinning your wheels in a certain area, or maybe it seems like your progress has stalled. Chances are, this is because you’ve neglected a certain area.

3. Where should you focus your attention? You’ve identified what gets too much attention and which activities don’t get enough attention.

Now it’s time for you to make some decisions to bring everything back into balance. Here’s what to do:

• Rebalance your attention, time and energy. In continuing with the example above, a business owner would simply spend less time on email and devote that extra time to spend on important marketing tasks. In some cases, this is as simple as prioritizing tasks and then devoting the proper amount of attention to each of these tasks.

• Develop systems to become more efficient. In other words, find ways to get more done in less time. This frees your time to make sure important tasks are getting enough attention. And it also helps ensure you balance your personal and business life.


How to T.W.E.A.K. Your Way to Success

Tell me, what do you do after a win of any kind?

You probably celebrate, right? That’s great. But if you want to rack up even more wins in your future, then you also need to take a moment and analyze your successes.

Of course this goes for your failures too.

You can’t just shrug off your disappointments and say, “Well that was some bad luck.” Instead, you need to reflect on them… and grow strong and better as a result of them.

How? By learning how to T.W.E.A.K. your way to big success with these five steps:

T – TAKE Inventory

W – WEIGH Options


A – ASK for Help

K – KEEP Moving

Let’s look at each of these components in more detail…

1. TAKE Inventory

This is something you need to do on a regular basis. You might take inventory of your past week, a project you just wrapped up, or even take inventory of what’s happened in the last month.

Basically, you ask yourself two questions:

  • What went right?
  • What went wrong?

Both of those questions are important.

If you’re only focusing on what went right, you’re just setting yourself up to make the same mistakes next time. And if you only focus on what went wrong, you’ll totally overlook taking the steps that made this particular project or time period so successful.

2. WEIGH Options

Your next step is to take a good look at the mistakes you identified in step 1.

You now need to figure out what you can do better and how you can avoid making this mistake again. To that end, ask yourself these questions:

  • •What can you do to correct the problem?
  • What can you do to avoid the problem in the future?
  • What can you do to get better results?

Of course you also need to look at the wins you identified in the previous step. Ask yourself:

  • What can you do to duplicate and multiply your successes?
  • What can you do to get even better results?

Go ahead and brainstorm. Think outside the box. Don’t censor yourself… just let your creative mind come up with creative solutions and ideas.

Tip: For best results, turn this into a true brainstorming session. First, block off a chunk of uninterrupted time (at least 60 minutes). Then eliminate all other distractions, such as by turning off your cell phone and shutting down your email client. Finally, just start brainstorming without judging or censoring your ideas. You might be surprised at just how powerful your mind is when you completely unleash it on a problem!


You’re looking for wins. So if you see that you have an ongoing problem (one that’s not easily corrected) or there’s something that creates a lot of waste, consider cutting it.

Example: Maybe you’ve created a book that’s not selling. You’ve tried tweaking the sales letter, you’ve tried alternate traffic sources… and the darn thing just won’t sell.
So maybe you just take it off the market so that you don’t have to spend any more money advertising or hosting a product that doesn’t convert.

You might even repurpose or recycle the content to at least get some benefit out of (such as by chopping the book up into articles and posting it on your blog).

4. ASK for Help

The idea here is to focus on your strengths. There are certain things you like to do, and you likely also do those things really well. But on the other side of the coin, there are certain tasks that you just don’t do well. They frustrate you, they take a long time and maybe you’re not very good at them.

You know what? Stop struggling.

Instead, hand those tasks over to an expert. That frees up your time to focus on what you do well, which in turn helps you rack up more wins.

Take me as an example…

Example: I love sharing ideas through any form of communication. And so that’s why I focus on writing articles, blog posts, podcasts and more.

However, tech stuff makes my eyes roll back in my head. I’d rather not sit around trying to figure out what line of code I need to tweak in order to make a blog theme look better. Instead, I hand this sort of stuff over to a coding and design expert, which free up more of my time to focus on writing. (And it also puts me in a better headspace, because having someone else handle the tech end of my business relieves me of a lot of hair-pulling stress.)

I used a business example above. However, this certainly extends to your personal life, too.

Example: If cleaning isn’t your thing – if you don’t do it well or it just seems to take a lot of time – delegate it to another family member or hire a professional. Either way, you’ll free up your valuable time to focus on more important things.

5. KEEP Moving

So at this point you’ve done a pretty good evaluation of what went wrong with a project, what went well, and how you can do everything even better next time.

However, now isn’t the time to just nod and agree that your evaluation was useful. Instead, it’s time to take action based on what you just learned. And that means you need to plan your next steps.

Example: Let’s suppose you wrote a book and put it in the Kindle marketplace, but it didn’t do well. And let’s suppose one reason it didn’t do well is because you tried to make your own book cover, which wasn’t very good. As such, one of your next action steps is to have a professional create a new cover. And you’ll also make a note to have a professional designer create all future book covers, too.

The idea is to analyze your successes and failures, determine what you can do better next time, get rid of things that aren’t working, outsource or delegate tasks that are difficult for you and keep moving forward.

Once you start to T.W.E.A.K. your success, you too will start racking up more wins!


Rule Your Results #4 : Control Your Reactions


Law #1: Control your time.

Law #2: Control your thoughts.

Law #3: Control your actions.


Rule Your Results: Law #4 – Control Your Reactions.

We’ve been talking about controlling YOUR time, thoughts and actions. But you can’t control everything. You certainly cannot control people. There’s no telling what those crazy folks might say or do!

“You’re wanting to do what? Make money on the internet? Have you lost your mind?”

“You’re wanting to lose weight and shape up? Didn’t you have that same goal last year?”

“Quit dreaming and get a real job.”

“Look, maybe you just need to face reality.”

How do you react to stuff like that?

Do you…

Think they are right?

Get angry and want to prove them wrong?

Wonder why they pick on you?

Wipe a tear and then think about giving it all up?

Control, control, control all of that.

reactionBut often the enemy isn’t “out there” and might not even be “them.”

Sometimes the enemy is a lot closer. Right inside our own heads (that’s why controlling thoughts is so important).

Sometimes it’s the bright red “hot donuts now” sign at Krispy Kreme (that’s why we control our actions).

Sometimes it’s one more slap on the snooze button (that’s why we control our time).

And if your head, a donut or sleep wins… then there’s a tiny, subtle reaction that can take place.

It’s dangerous too.

It’s called the “OK” reaction.

OK creates a false belief. A way of convincing ourselves that this failure to control time, thoughts or action is “just this one time. I’ll just cheat this once. Just a little. I’ll get right back on the straight and narrow tomorrow.“

(insert a low soft whistle as you read)


That’s treacherous.

“It’s OK. Just this once” will KILL your dreams, resolutions and good intentions. They turn into chain reactions and then it’s over.

Whether you get angry at someone attacking your dreams or you get lax and unintentionally drop them one donut at a time – both are failures to control your reaction. The way you deal with what’s confronting you at the moment. Some things are major, some are minor, but all are results deadly.

Reaction does not have to be unmeasured and unchecked.

Protect yourself from runaway recoil…

01 :: Advanced Decisions

Chances are high that nothing unusual derailed you in the past. Everything I mentioned above is normal. And all of those could have a premeditated response.

You could easily prepare yourself and laugh at the skeptic, call your mind a liar, or yell, “NO!” to the donut.

(I’d like to make a suggestion on that last one. Run into the donut shop and start screaming no to the donuts – just to see what happens.)

You already know 90% of what you’re going to come up against. You can decide right now what you will do or say, so you don’t have to think about it at all when it shows up.

02 :: Accurate Assessment

Don’t OVERreact.

I hear people say things like, “I’m a complete failure.”


That’s not even possible.

“I never do anything right.”


Get logical. Think for a few minutes and really consider the situation before jumping to crazy conclusions.

There are things you are doing right, right now in your online business. Don’t forget that!

03 :: Arrest Emotions

When it comes to reacting, more emotion is not better.

One time in India we did not use the right taxi system. About 20 drivers surrounded our vehicle. They threatened to disassemble the SUV and disassemble our driver.

What if I had stepped up, got in their faces and screamed, “I’m an American and you can’t treat us like that!!!!”?

Yeah, I might not be writing this right now.

I couldn’t let my emotions take advantage of the situation. It could have been disastrous.

When have you ever made a solid, high emotion decision?

When have you ever made a BAD high emotion decision?

I’m betting the second list is waaaaaaaaaay longer. I mean waaaaaaaaaaaaaaaaaaaaaaaaay longer.

Control your time.

Control your thoughts.

Control your actions.

Control your reactions.

Success is NOT an Accident!

Paul Evans

Rule Your Results #3 : Control Your Actions

You know, it seems like every town has at least one person who is like Clark Griswald in Christmas Vacation. He’s not just going to light up his house, but the entire neighborhood.

We have several of those in our area and it’s awesome! (Rumor has it that some astronauts called and asked them to turn the lights down a bit!)

The reason those kings of the Christmas lights bring so much fun is because of the next law in the series.

Recap: Law #1 – Control your time. Law #2 Control your thoughts.

Rule Results: Law #3 – Control Your Actions.

If you are going to rule your results you must DO until DONE.

Just like there is Fix and Flow time. The same is true for actions.

Remember from the first article in the series?

Fixed time is controlled by someone else. Flow time is controlled by you.

Your fixed actions are controlled by another, but your flow actions are controlled by you.

What’s strange is what takes place with fixed actions. Things become autopilot – almost like a Zombie.

For example – watch people on their way to work. Their time is fixed, it’s controlled by someone else. Their movement is monotone – its fixed in a pattern. It’s like the Night of the Living Dead out there.

This is important.

Think about it for a second.

The average person is living a mediocre, rote, monotone, routine, colorless, drab, flat life.

I DON’T WANT THAT. How about you?

goControl your actions and you bring warmth, depth… life into your life. You have meaning and purpose.

Writing this article is Action Control. I’m doing what I want to do, when I want to do it.

It’s fun. I’m happy.

However. Everything in life isn’t fun, easy or what we want. So how do we handle that? We become self-employed.

No… we don’t start our own business necessarily. We decide to work for ourselves regardless of the paycheck. We decide to make our actions count even if we hate the task.

Here’s how to control your actions…

01 : Plan What.

Write down exactly what you want or have to do. (Write an article, create a website, workout, go to work.)

02 : Plan When.

Set a specific time to do it. (8:15 am, Noon, 7:10 pm)

03 : Plan Width.

How long will the task take? Specifically.

This is where we lose a lot of time. You sit down to write an article and spend 2-3 hours on it when it should have taken 20 minutes.

You go to the gym for an hour. Really? Is an hour needed? Maybe on cardio day. But let’s say you’re working chest and shoulders and you know you can get done in 35 minutes. Then put that down specifically.

Right now you probably don’t have a clue at the real amount of time you are spending on any given task or activity.

Start a journal where you record the exact amount of time you spend on specific actions. Then the next time you plan you’ll have a close guess at actual time needed.

I use The Human Time Machine to stay on task!

04 : Plan Wealth

Create a picture of the result. What will happen when you do this task?

  • One step closer to weight loss goal?
  • One step closer to a product release?
  • One step closer to impacting lives?
  • One step closer to promotion?

Yes, part of life is doing what we have to do when we have to do it as told to us by other people.

But when it comes to actions YOU are in control of, you MUST be intentional. You have to be focused and get guerrilla on the goal.

Approach your actions with aggressiveness.

The “local Griswalds” Christmas lights didn’t just appear. They took action.

Please don’t tell me that those guys work harder on their lighting, than you work on your life.

Success is Not An Accident!


The Human Time Machine

Rule Your Results #2 : Control Your Thoughts

Lots of positive feedback from Law #1 – Control Your Time. Control Your Destiny.

Maybe you feel like Stan who commented…

I plead guilty. I agree with all of the above 100%. The problem with a lot of us, including myself, is that we are new to the business and are suffering with information overload. We’re going in ten different directions and accomplishing nothing. Just spending hours in front of the computer reading emails and sales letters for the next best great thing to make money. At some point we have to realize that we just can’t buy and do all this stuff at once. Stop buying stuff and FOCUS on one thing that we already have. And do it ruthlessly and relentlessly like you said. Thanks for the tips.
Stan S.

On to…

Rule Results: Law #2 – Control Your Thoughts.

Instead of letting your mind wander, get aggressive with your head.

Stop letting just anything in. Be selective.

Stop letting it go where it wants all the time.

Tiger Woods didn’t control his thoughts and you see where he went for a while… into hiding.

Focusing on your goal requires taking your thoughts captive. You cannot afford to get distracted. When you waste time, you waste momentum.

When you’re writing an article and you hear your email alarm, your messenger bong or your social media alert – and you actually follow like Pavlov’s dog you are NOT controlling your thoughts. They are controlling you.

What do you think about? What rolls through your brain?

“Someone has an important message for me!” “Someone has just tweeting something entertaining!”

And just like that you’ve given your focus over to the non-essential.

Here’s some help in controlling your thoughts…

Think Specifically.

Concentrate on being precise.

Let’s say you’re moving in on goal X and you’re taking action Y. How EXACTLY will Y help you achieve X?

When the interruptions and distractions come ask yourself, “How will this help be get to X?” If it doesn’t, then shelve it. Move back to the action you KNOW is helping you right now.

Think Profitably.

Concentrate on current action and complete it. That way you can lay down at night knowing you’ve been productive. You can rest in the confidence that the day was not a waste, but profitable toward your goals.

Think Directionally.

Concentrate on your internal GPS. Where do you want to go? What will it look like when you get there? What will it take to get there?

Your GPS should become your guide and filter for any diversions or side roads.

The answers to all those questions should be extremely clear. And if you couldn’t answer them instantly, start thinking about them right now.

The general population reacts. They react to what they see and hear around them. Little thought. Little planning.

YOU can really separate yourself by taking thought initiative. Control your thinking. Be intentional with what goes on in your head and what goes on in your head.

Success is NOT an Accident!