My boys and I love Waffle House.
Maybe it’s the golden waffles.
Maybe it’s the bacon.
Maybe it’s the risk associated with less than stellar health ratings.
Regardless, we talk, we laugh we have a blast.
That’s usually what happens when sharing a meal.
So here’s the suggestion… take your audience out to eat.
Reserve a table for five. Then tweet or post or email or podcast an invitation. The first four to reply get a seat at the table. You pick up the tab.
Begin by having everyone give a self-introduction…
Where they live.
What they do for a living.
Ask four questions during the meal…
#1 What was your favorite thing to do as a child?
#2 What event shaped your life more than any other?
#3 In five years where do you want to be?
#4 What’s your biggest challenge with _______?
The blank in #4 is your main topic or market.
Most of the time we sit around trying to figure out what’s happening in the hearts of audience. Just take them out. Ask a few questions. Stop guessing and imagining. Get to know real people.
P.S. This is the third article in the Know Your Audience Series