People who know me don’t have a hard time gifting me…
- 5 Guys Burgers and Fries
- Coke Zero
Pretty basic. Simple. Yet specific.
But when you don’t know someone, you gift generically. You go broad. Gift cards to places like Target. Because just about everyone can find something they like at a store like that one.
To engage your audience you have to know your audience. If you don’t, you…
- Write broad.
- Speak in generalities.
- Hope to connect.
When you KNOW, then your people get the “it feels like he’s writing/speaking just to me.”
So how do we get there? How do you get to know someone?
1. You share “universal” stories.
2. You eat together (and you do not have to like the same food).
3. You hang out.
4. You tell secrets and even dark truths.
5. You speak a common language.
We’ll cover each of those in coming articles and podcasts.
For now – think about your audience. The people you write to. The people you record for. The people you present to. What are their lives like? What are they hoping you will do for them? What are their hopes, their dreams, their struggles?