After working so hard to get people to sign up for your email list doesn’t it make sense to keep them there?

What’s the secret?

Send email people love to read.

Email and love are not too distant.

When sitting on a plan waiting to take off Zig Ziglar noticed a fella who had his wedding ring on his right hand.

“Looks like you’ve got your band on the wrong hand,” Zig said.

“Married the wrong woman,” the guy replied.

Captain Z went on to say, “If you treat the wrong woman like the right woman, she’ll be the right woman. You treat the right woman like the wrong woman and she’ll be the wrong woman.”

Well, there you go.

Treat your folks right and they’ll treat you right. (At least the stable ones anyway. We’ll talk about the psychopaths in a later edition.)

Here are three ways to do your people right – by sending them emails they love…

Love Note #1 : Personal, Not A Pitchfest

Yes, there are some marketers of questionable integrity who teach you to pitch the mess out of your list for two weeks then ignore them if they don’t buy.

That’s perfect for people who do not want a log-term business, love spam, don’t care about their reputation and have no particular interest in ethics.

However, for the normal people…

- Make your emails personal by including what’s happening in your world and tying it into their world.

- Avoid cheap tricks like fake email teasers. You know, “Commission Payment Enclosed.” You open the email and it says, ‘Wouldn’t you love to get real messages like that all day long?” That sort of stuff is just stupid.

-Know the deeper needs of your market. What are they facing right now? What are the top 3 problems that never get solved? Talk about those subjects because your people want to know how to the answers.

Love Note #2 : Stay Faithful, No Adultery

Be careful.

Guard your heart.

When you write emails your people love they are not always the most responsive right out of the gate. It takes time for them to know you’re going to be there for the long haul. They may not take your hand immediately. They may not plant a kiss on ya.

(Hey, this is an analogy, pervert. I’m saying that a kiss is like ordering your product.)

Be careful.

When your email box fills up with offer after offer from marketers and no content is present it’s tempting.

You start to think that maybe those pimps are doing something right.

You start to lust after the riches they are supposedly making.

And you want to cheat. You promised to remain faithful. You promised to deliver more content than offers. You promised to only recommend what you really believed in.

Stay true to your vow. Stay faithful to your list and give them what you promised.

Love Note #3 : Fun, Not Boring and Crabby

People love to be around people that make them happy.

Seriously.

Think of a friend who is always complaining. Always whining.

When is the last time you and your crew saw him coming and thought, “Awesome, John’s here, it’s about to get interesting. I’ve missed him!”

Nope.

You duck around the corner hoping he hasn’t seen you yet.

Make your emails fun. Include a joke. Send a link to a funny YouTube video or a cartoon. Deliver a smile to your peeps. Heaven knows most folks are just trying to get through their molasses of a day. You can make them glad they checked their email.

See how easy this is?

If you follow those simple love notes when writing your newsletters and articles, then your people will tear open the email and soak up every word.

They’ll probably send you a reply with some hearts drawn on it.

Success is NOT an Accident,
Paul

P.S. I love you. Obvious point, but LOVE your market and the people on your list. Don’t use them; love them. Think about them. Give them gifts. You know, court’em.