025 Live On Purpose

Had breakfast with my buddy Jon this morning. Sorta goal update and revival.

We got off on a tangent about “the meaning of life,” living your purpose, and other such things.


Living your purpose can be difficult because you may spend your lifetime searching for YOUR purpose – if there’s even such a thing to be found. However, you can live ON purpose right now. Today. This second.

Here were some thoughts that came up. Maybe they will strike a chord with you and be helpful to your achievement regardless of you goal.

Live ON Purpose.

Stop being an accident waiting to happen. I am a firm believer that you should be able to lay down at night and know you added value to the world.

This might seem silly, but the tip I left the waitress this morning for example. She’s better off. I left a tip on purpose. A tip she would be grateful for. A tip that lets me rest easy tonight for having made another’s life a little bit better.

You don’t have to be Mother Teresa to live a meaningful life. You only have to be intentional with the lives around you.

Plan On Purpose.

Scheduling your week is not just so the calendar is full. Have purpose associated with every activity/task.

“Walk for an hour” is much different than “Walk for an hour, burn 400 calories, and work toward becoming a machine so I can play for hours with my kids without collapsing.”

One of those is a plan. One is a plan on purpose. I bet you can figure out which is which.

Start On Purpose.

Let’s say you have a job. Let’s say you just sorta waltz in each morning like you did the day before. Let’s say you don’t find a lot of meaning in your job and you’re frustrated about it.

Start on purpose. Assign yourself a task to perform right when you get to the office. Something you’re going to do right out of the gate. This wipes out a mindless start that searches for something to do. It avoids, “What should I be working on?” Within five minutes of punching in, you can know that you’re living on purpose because you started on purpose.

You literally can use this in every area. Meals, exercise, work, play, relationships, goals… you name it. Start on purpose.

Stay On Purpose

We all drift. We all start strong and then get soft. It’s not enough to remind yourself of your goals each day. It’s not enough to review your plan. You have to know the reasons that anchor your goals. (In the 5 Stones training, this is the Cornerstone.)

You stay on purpose when you engage an action with a specific reason.

Back to the earlier example… Let’s say I want to skip my workout. The reason (Cornerstone) for the workout is so I can get in shape and play for hours with my kids. If I don’t face that on purpose then I will probably skip the workout and grab some donuts. However, if I think, “I am choosing donuts over my kids,” that’s totally different. That’s shameful. Because the purpose of the workout is soooo much bigger.

If you’ll plan on purpose, start on purpose, and stay on purpose you will live on purpose.

Success is NOT an Accident!


P.S. Thanks to all who sent in questions for the free coaching I held on Friday. You should have received a reply by now unless you emailed after the session time ended.


Do you really want to change your world?

Do you want better friendships?

A better relationship with the Lord?

A greater heart for service?

A happier home life?



Write it down. “Here’s what I want to change…”

Wanting to change and wishing to change are two different things.

If you want things to change, but you’re not willing to put in the work, then you’re wishing.

If you decide you want change, but you’re not willing to pay the price, then you’re dreaming.

Deciding is not singular. It’s not a one-time event. It’s not a solitary thought.

Deciding includes thinking, planning, plodding and producing.

It’s not linear. There will be distractions, diversions and derailments.

But if you’ve truly made the decision, you keep going. You keep pushing. You keep paying. You keep praying.

Just because you’re making a “good” decision doesn’t mean it will be simple or easy. Just because you want to grow as person and impact your world doesn’t mean you won’t get damaged along the way.

For some reason we tend to think that setting good goals will somehow protect us from the battle. Since we’re doing the “right thing” then everything should just fall into place.

(Here’s some ammonia to sniff. Breathe deep. Wake up!)

In fact, often the opposite is true.

Let’s say you decide to be a better mom. You read books, attend seminars, follow advice and become a living sacrifice… then what happens? Everyone takes you for granted! :)

Our decision for change cannot be based on our reception or acceptance. We serve because it’s who we are and what we give not what we get.

We move with precise intention. Focusing on doing the right things at the right times.  But it begins with an intentional decision.

Back to the original question…

Do you REALLY want to change your world?

It may get expensive. It will definitely be challenging, even heartbreaking at times. It will also be filled with laughter, joy and excitement.

It will simply be life.

Success is NOT an Accident,


Across the street from my rental in Mexico is a lavandería.


1. Weight your clothes and charge per pound.

2. Wash and dry your clothes.

3. Put your clothes in a plastic bag.


Because it’s hot and our team is working in the morning, spending time with the angels in the afternoon, and eating out at night – it’s easy to go through 3 set of clothes a day.

I took in 4 days worth to the laundry.

Grand total… $2.30. I was not upset.

Here’s the operation…

photo 2

photo 3

Simple. Weigh. Wash. Dry.

But what do WE do?

If we decide to workout we buy the best equipment. Best workout clothes. We might research the best shoes for days.

If we decide to work from home we buy a nice desk. Upgrade our laptop. Print enough business cards for the next 3 centuries.

We confuse preparing for action with results. We feel that getting ultimately prepared always has to come first.

Hey, you’ll lose more weight walking in loafers than researching shoes.

You’ll make more money with your sad website than a perfect website you never get up.

I love my little lavandería.

No fancy equipment. Machines that do the job. People who love to serve. Sometimes that’s all you need.

Success is NOT an Accident!

028 Information Overload

Got too much going on in your head as you’re trying to master a new process? Here’s a simple approach to ending information overload.

information overload

Information Overload

Anytime you start a new process you work on learning/mastering the steps. But that’s the problem there are steps and there are multiple instructors with multiple methods.

Chances are high that if you decide to to do something like… “start an email marketing list for my blog” that you will… 1. Buy a course or several to help you. 2. Get confused with all the technology and steps.

All of that will hit your brain, which will see no linear process, so it will shut down and block you from moving forward because “I don’t know where to start.”

Here’s how you ease information overload and start moving forward in peace.

#1 What do you want to accomplish?

#2 What can be done later?

#3 What’s the ONE thing to be done now? (First step.)

#4 What are the instructions for getting from where you are to that ONE thing?

#5 Can that be simplified even further?


To “start an email marketing list for my blog” you need an autoresponder service that allows you to capture, store and market using their system. There are about 20 steps to get up and running completely. BUT the ONLY step to do first is open an account. You do NOT need to worry about a widget when you don’t even have an account, right?

I can’t tell you the number of people I work with on something like this who ask, “How do I get my signup form in my sidebar on my blog?”

Me “What autoresponder service are you using?”

Them “I don’t have an autoresponder service yet.”

Me “Then why are you concerned about something that’s an impossibility right now?”

Here’s how it might look…

#1 What do you want to accomplish? (Set up a opt-in funnel based on 20 steps.)

#2 What needs to be done later? (Steps 2-20)

#3 What’s the ONE thing to be done now? (First step.)

#4 What are the instructions for getting from where you are to that ONE thing? (Open an account)

That’s it. Is there more to be done? Yes, but you do the pressing and ignore the stressing until those things enter the process.

Success is NOT an Accident!


027 Measure by the Mission

How to keep pursuing your dream in the face of criticism and judgement.


We all face…

  • Judgement – a rating system, let’s say 0-5 stars.
  • Criticism – the actually review of our efforts.

Wouldn’t it be great if I could give you a formula to protect your heart from ever being hurt by judgement and criticism, which leads to feeling rejected? That’s would be awesome! Not sure it exists, BUT you can…

Measure By The Mission

  1. Filter the feed back through your mission.
  2. Focus on the outcome of the mission.
  3. Fulfill your mission

Let’s hear your judgement and critic on iTunes… Click here to subscribe, rate and comment about this podcast.

Do you know what time it is?

6:04 am

So far today…

  • Recorded a podcast, edited, uploaded, posted.
  • Created a new lead page
  • Answered coaching questions
  • Created mp4 downloads of Core4
  • Shared an article with Club Level on Facebook
  • Listened to a chapter of 10X by Grant Cardone
  • Worked out.

6:06 am

Although I write and teach about productivity and goal setting, the
fact remains that without discipline none of the above would happen.

Most people in the “working world” are still asleep. They “don’t
have time” to start or work on an outside business. They don’t have
time to work on their body. They don’t have time to _________. Just
fill in the blank.

If you get up a little bit early and knock out some tasks, you are
lapping the field.

If you work while others sleep, you get so far ahead they can’t
catch you.

However, you can have the best plan, the best list to accomplish,
and even the best intentions, but without self-discipline none of
those will happen if they are not obligations.

6:09 am

Productivity does not exist without discipline. Laying in bed
wondering if you should get up and work or workout or whatever is a
waste of time. It’s undisciplined and accomplishes nothing.

Look at your clock. Do you know what time it is?

It’s… NOW.

Whatever you should be doing, do it NOW.





“I’m unmotivated.”

Ever felt unmotivated? You just didn’t “feel” like doing X?

No one is exempt.

The difference between those who achieve and those who merely dream is doing what you should do, when you should do it, whether you want to or not.

Lack of motivation comes from lack of motive. Lack of reason. Lack of why this must be done.

Lack of motivation comes from lack of consequence. Lack of penalty. Lack of pain if you don’t.

Lack of motivation comes from lack of certainty. Lack of assurance. Lack of knowing the result.

Lack of motivation comes from lack of drive. Lack of push. Lack of acceleration toward the goal.

Watch this video called “Unstoppable” for some motivation to get you moving and gaining momentum.

This coming Monday, July 7 at 3 pm CDT / 4 pm EDT

ACHIEVE Discipline

We will dive into…

  • The culture of manufacture celebrity and success and how it has made us sorry and lazy.
  • Your two worst enemies and how to conquer them.
  • The three requirements for achievement. If you will do #3 you’ll never have an issue with success ever again.
  • How to stop being a quitter.
  • Your duty, responsibility and obligation. This section will kick mediocrity and average in the back-end!
  • The 4 quadrants of accomplishment. This last section will really take the blinders off. It explains why we get some things done immediately and others we mess around with or make excuses. Hit the right quadrant and you will explode your results.

Without a shadow of a doubt this training will help you gain self-discipline.

Whether you make it to the live training or catch the replay it will be worth it.

Are you in? Are you ready to win?

Join Achieve

Success is NOT an Accident!

p.s. After this session ACHIEVE will be $197. Join Achieve

026 Achieve Self-Discipline

The war of self-discipline

We all have things we should be doing that we don’t. We all make promises to ourselves that we don’t keep.

Let’s say you promise to run every morning. The night before you set out your gear, plan the route, drink a big glass of water. You feel ready!

Next morning the motivation has vanished. You sit on the edge of your bed. Your shoes are starring up at you. Are they smirking? Are they actually saying, “I told you so!”?

Yet, even with sneaker laughter, you sit. Thinking. Weighing the pros and cons. Imagining how tired you will get. Concentrating on how hard it will be. Finally, you decide, “I just don’t want to.”

So you don’t. You hit the shower. Grab a donut. Head to work. Promising yourself that tomorrow will be different. (Liar.)

Why do some people make it and others don’t? Why do some achieve their goals and others give-up soon after they start? Why do some stare their shoes into submission, lace them up, then pound the pavement; while others follow the path above?


Here’s the definition… “Self-discipline is the ability to do what you should do, when you should do it, whether you feel like it or not.” Elbert Hubbard

  • It makes you hit the ground running.
  • It forces you to finish the task.
  • It compels you to chase the dream.
  • It calls for you to keep going when you don’t feel like it.
  • It questions your lazy and your quit.
  • It drags you into completion.
  • It creates guilt when you stop too soon.
  • It interrogates your motives and your why.
  • It takes the reigns and cracks the whip.
  • It punches the acceleration on achievement.

And most of humanity lacks it.

They sit in front of the tv eating cheese curls waiting for their world to change. Or they buy the next distraction. Or they sip on good intentions as they plan their next conquest.

People (you and me) don’t fail for lack of a plan. We have plans, formulas, roadmaps, blueprints – you name it. Anything you want to achieve, a plan already exists. That’s not the issue. The issue is persistent, consistent action. Period.

Here’s my question to you – would you like to become self-disciplined? Would you like to win more of the battles you’re losing with will power and accomplishment?

This coming Monday, July 7 at 3 pm CDT / 4 pm EDT

ACHIEVE Discipline

We will dive into…

  • The culture of manufacture celebrity and success and how it has made us sorry and lazy.
  • Your two worst enemies and how to conquer them.
  • The three requirements for achievement. If you will do #3 you’ll never have an issue with success ever again.
  • How to stop being a quitter.
  • Your duty, responsibility and obligation. This section will kick mediocrity and average in the back-end!
  • The 4 quadrants of accomplishment. This last section will really take the blinders off. It explains why we get some things done immediately and others we mess around with or make excuses. Hit the right quadrant and you will explode your results.

Without a shadow of a doubt this training will help you gain self-discipline.

Whether you make it to the live training or catch the replay it will be worth it.

Are you in? Are you ready to win?

Join Achieve

Success is NOT an Accident!

p.s. After this session ACHIEVE will be $197. Join now…

The Best Way to Make Introductions

This post was drawn from the teachings contained in Duct Tape Selling – Think Like a Marketer Sell Like a Superstar by John Jantsch

No matter what field you are in, relationships play a big factor in your success. The more relationships you have, the greater the possibilities of growing your business. And one way to do that is to work on expanding your connections and going deeper into your customers’ networks. Once you make all these connections, you’ll want to be able to offer something in return and be proactive about it.

The practice of making introductions within your network of contacts truly opens the door to more prospects and builds your reputation in a positive light. If you step out on a limb and connect people who are in need of something and you happen to have the answer, it will shine highly on you. Putting people in touch with each other like pairing members of your IT team to work with a client’s IT team on a shared project or introducing two or more strategic partners together because you know they would hit it off only adds value and differentiates you from the pack. Introductions are like networking gold and can sometimes even be better than your typical referral.

There’s a productive way to make an introduction that takes the pressure off the two people you are connecting. Here’s an example that shows what I’m talking about:

By Way of email, I’d like to introduce you to my friend, Gary Smith. Gary is an expert on how to build partnerships with the media. Currently, he leads Media Buzz and just came out with a new book, How To Land PR By the Truckload. In addition, he helped me start Effective Financial Planning, my coaching company for financial advisors. He’s very interested in leveraging his talents to build a higher profile as well as an information marketing solution.

So instead of the typical just passing the email addresses along or making a remedial introduction that is bland and quite effortless saying, ‘Gary, this is John…’ he explained who the person was, told me about his expertise and credentials, and gave some background on how they knew each other and what he was looking for. He also described me in a similar way to Gary. This way of introducing allowed us to establish right off the bat who the other was and gave us a starting point for a conversation to begin. Keep this in mind when you are connecting people to each other because it will increase the value you bring to every interaction.

Build Your Own Leads Group

Lead groups are different from your typical networking group because they focus on passing active leads to members of the group. They can be very powerful at generating leads but there can be a lot of time commitment and meetings in some of these groups and you hear of there being problems controlling the quality and quantity of the leads. So, why not take the best from what works in this format and create your own lead group?

Handpick your team

Start with your current customers and find out who they like doing business with and who they most often refer. You will already have the common bond with the companies you are reaching out to because you share a client.

Set Goals and Expectations

As you are selecting your team, let everyone know how you want this group to work. Establish your goals and expectations and what they will need to do to stay active in the group.

Use Technology

Time is something most of us lack these days and that’s what people find frustrating about other leads groups- the required time commitment. Some of them have mandatory 90-minute meetings each week. While it’s still important to have face-to-face time, a way to meet in the middle is to incorporate a tool like LocalBase or Loops from passingleads.com to help facilitate leads tracking, sharing and scoring. This way, people don’t have the pressure of getting penalized for missing the weekly meeting but they can share and track their leads in real time.

Monthly Meetings

Make sure that you still keep the “in real life” aspect of your group by having at least one meeting a month so they can share leads and brainstorm on ways to expand the group. Also think about turning them into possible networking events and encourage your members to invite other people who could potentially be added to the group.

Creating and being in charge of a group like this raises your profile and credibility within your community and happens to create authority as well as leads. Have the setting be one that speaks to who you are and how you want this group to run. Since you’ve created it, you get to be the one to set the rules!

John Jantschbuying is a marketing consultant, speaker and author of Duct Tape Marketing, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network. His latest book, Duct Tape Selling – Think Like a Marketer, Sell Like a Superstar is available online and in bookstores May 15.

LeadPages Tutorial

Click Here to Learn More About LeadPages

  • Thank you for showing all these benefits and so easy.
  • Paul why would a person use a double opt-in, what would be the purpose? Just curious…thanks
  • I noticed you have several email service providers..is it for different reasons?
  • What are pre-cart pages?
  • Paul, what’s the difference between with the marketplace templates?
  • Why do you usually suppress Facebook?
  • Paul, is the Legal Information beyond that link something you have customized, or does LeadPages have standard language there?
  • Paul, where do you store your PDF’s and how do you protect them?
  • What is the best opt in page where I can use a video?
  • Could you show an example of how to integrate a thank you page to a lead page?
  • Paul, for a marketer that is starting to build a list, how they can best leverage lead page to build the list?
  • What are the top 3 Leadpages templates you use? You mentioned 2 part give-away – what others?
  • Paul – If you use leadPages – what are you using as list build your right navigation (all your WP pages incl blog posts, etc)
  • Have you used a 3 part video learning series template? if so what are your thoughts?
  • Do you need to link the template to your website, or just leave as is in lead pages? I thought Carrie worked with lead pages only at one time in the past when she had problems with her website?
  • I never understood about Lead Magnets… do now 8o)
  • I’m struggling with how to do the line-up for a paid webinar (course) with Go To Webinar integration– optin to sales page to PayPal to registration…..? When I’ve tried setting them up they went straight to Go To Webinar registration… skipping the $$ part!
  • Where do you get/make your 3D book images?
  • Did I see that LeadPages does not integrate with Infusionsoft?
  • When you have a template that has bullets – like little check marks by a list of what a product contains or covers – is there a way to add more bullets to the template?
  • What what would you use to sell a affliate offer? So for my audience using a video for a special offer if they purchase from my link?
  • Are there any analytics to do with Lead Pages? Thank you…Scott :) Great webinar!
  • You changed the vieo specs- won’t that distort it?
  • So…could you use that video template to deliver a video “course?” If so, is there a way to make it so they can’t simply share the URL anywhere they want?
  • When they click “Get instant access” on a LeadBox, does it THEN take them to another page, or just close so they stay on your site? How do YOU like to deliver the pdf, ebook, etc. that you offer from a LeadBox?
  • What is the plug in for Word Press?
  • How do you choose which templates to use? Do you just look around and see which one you like, or do you go by the highest converting page according to leadpages
  • Do you ever do split testing on lead pages?
  • AWESOME! You’re AMAZING COACH, MENTOR and I feel you are a friend too. Come to LA?
  • This was AWESOME training Paul – Thank you… You are so becoming my FAVORITE person!!
  • Thanks Paul – – love the difference between education & training definition. this training has been very helpful to provide more clarity around leadpages – thank you!!!
  • Thank you so much Paul. I am delighted you volunteered to do this
  • Great training Paul as always. Very generous of you:)

Click Here to Learn More About LeadPages


Prov 16:26 The appetite of laborers works for them; their hunger drives them on.

What are you hungry for?

What are you working toward?

What ultimate result do you want?

Hunger in the proverb does not mean slight craving or in want of a snack. It’s desperate.

Right now I would really like a donut. I’d like some bacon. Maybe a thick burger. But… I don’t HAVE to have any of those. I’ll survive if I don’t get any of those.

Which means… they are optional.

As long as our goals, desires, dreams are optional we won’t sacrifice. We won’t remain committed. We won’t get up earlier and stay up later.

We will do just enough to ease our stomach growling dreams, but we won’t give it everything we’ve got.

Weigh your dreams/goals…

Like – would be nice to have, but you’re totally ok without them.

Want – you would be disappointed if they didn’t happen.

Need – if you do not accomplish them you will feel like a failure.

Must – they are not optional or negotiable. You will do ANYTHING to accomplish them.

That little exercise will help you take an honest look at your desires. I’m doing the same. And it’s not easy. :)

Success is NOT an Accident!


Spot On

BUILD: Architect Your Economy

Here’s the #1 question I get when it comes on being a digital entrepreneur…

“How can I make six figures or more online without working hard?”

You can’t. Have you lost your mind? Are you reading those 1,128 page sales letters with the picts of the guy sitting on the beach drinking from a coconut?

Next question.

“How can I make six figures online by serving a market?”

Ahhhhhhhh. I can show you how to do that! :)

Usually, I’m reluctant to talk about actual amounts when it comes to online business. The main reason is that people think it’s a promise…

“Paul said I would make a kagillion dollars!!”

No I didn’t you silly bird.

In this outrageously long article I am going to show you how to create a $100,000+ year business using nothing but your laptop and stuff in your head and heart.

However, if your goal is to get your site or blog up and running so you can share your message with the world, you can focus on Steps 1-5 and skip step six.

The steps on this page have a 100% success rate in helping people get their online business up and running. 100%.

Most people who make the “attempt” to make money online will never make much if anything at all. By faaaaaaar the vast majority never make a dime.


(And it IS important you know why. Otherwise you will look at these instructions and think, “I can do that!” Only you won’t. So don’t skip what’s next.)

Like I was saying, most folks will never make a dime. Why? Same reasons folks won’t stick with a diet. Same reasons folks sit in a chair with a bag of chips instead of running. Same reasons folks set those New Year’s good intentions and fail to attain them.

I say reasons because there are 2

#1 Non-Linear

Nothing works out the way we plan. We purchase a system and think if we follow the instructions then we will come out the other side perfectly.

Liiiiiiiiisten. Most of us cannot successful follow a recipe the first time and get our food to taste right much less get all the online business steps right.

I tried to fry some clams last night. Disaster. Not good. I’ve never fried anything. It seems I am a master of eating fried things not actually frying them.

You’ve probably gone to Pinterest and retrieved a recipe. (Not me of course because I’m a dude and we don’t go to Pinterest. I don’t even know what Pinterest is!)

Anyway, YOU’VE probably been there. You saw a picture of a blackberry tart with cream cheese icing. It looked amazing. You drooled right onto your keyboard. You could actually smell the delicious in the air.

You ran to the store. Bought the ingredients. Painstakingly you followed the recipe. Even the part that said you would get better results by whipping the icing with an eggbeater while your wrist is bent 35.8 degrees.

After 14 minutes at 375 you pull the tarts out of the oven. Hmmmmmm. They don’t look like the photo. But that’s ok, you know with the icing they will taste just the way your brain imagined a scant hour ago.

You drizzle the tarts with icing and let it cool a bit.

You take a bite. Strange. The icing hardened. It became crunchy. Your teeth break the crust and the blackberry juice enters your mouth.

Uuuugh. It’s sour. Then it’s bitter.

“What happened??? I followed the recipe!!!!!!”

Online business follows that same pattern. There are mechanical aspects that EVERYONE can get right. (Getting a website up. Facebook page. Etc ANYONE can do those.)

If you follow the steps in this post you WILL have your online business up and running. GUARANTEED. Not playing. Not joking. You WILL.

Then there are the missional aspects. Traffic, sales copy, social media, conversion strategies that ebb and flow. These are more science than definite. This is also where most people get discouraged.

#2 Self-Sabotage

There has always been fear in releasing “US” to the world. There always will be.

Writing a book. Selling an information product. Hosting a workshop. It’s scary because someone might not LOVE it. Someone might, gasp, ask for a refund!

And because we fear critique we always find something to tinker with. We find a way to remain hidden. We take extended breaks. And we don’t finish.

The longer you stay silent, the less people receive help.

Make me a promise, will ya? Please complete the steps below and finish getting your online business setup.

HOWEVER… it will NOT be FREE

It will cost you 3 things…

#1 Time

This just won’t happen automatically. BUT the good news is… it doesn’t take long to get going. You can have your site set up and a product selected in less than one hour. You heard me! One hour.

#2 Money

Next to “Can you show me how to get rich online?” the most asked question is “Can you show me how to get rich for free?”

Here’s the way I hear that question, “Hey. Can you show me how to get rich online. I don’t want you to make a penny while you show me how to make a bunch!!!!!”

That’s just crazy talk.

Having said that, this plan is free, but some of the things will take money to operate. I will get paid a commission on some of the things I recommend below. Nothing will be outrageous or expensive. If you cannot afford to invest $50-$100 a month to build your business, then I suggest you start a free blog and progress from there.

#3 Heartache and Aggravation

You are going to get frustrated and sad at times while trying to get things up and running. That’s just part of it. You’re not dumb or slow, these things happen to everyone. You are not alone.

Heck, if we can’t make a blackberry tart perfectly the first time, then we should give ourselves a little grace with a website and a shopping cart.

You might have inadvertently skipped a step when setting up your blog. Might have clicked the wrong button. No big deal. You’re not going to break the internet. You’re not. I promise.

6 Steps to Six Figures

This plan will help you design and deploy an online business that fits you. That’s suuuuuper important. You want to operate in your strengths. You want to make the process as natural for you as possible.

Step #1: Market

Your market consists of people interested in a subject that they are willing to spend money on.

If you want to spend your days blogging about albino mice, you can, I’m just not sure you’re gonna make your living from that.

Here’s how to determine your market…

“I love to help people ______________.”

Do you like to help people plan trips, get fit, get debt free, raise their children, learn to fly, speak Spanish, blog, set up Facebook, find deals on Ebay, create a brand, coach, garden, potty train puppies, write, get published, play golf, etc???

If you could spend your life helping people do something, what would it be?

What makes you happy to help other people learn or do?

Ex: When people email me and say, “I got my first website up!!” That makes me happy.

Here at PBE I help people in 3 ways…

ACHIEVE: I love to help people set and REACH their goals and to become a better person. That’s why I created 5 Stones.

ENGAGE: I love to help people connect with their audience and even get paid for it if they choose.

BUILD: I love to help people design and deploy their online platforms for profit. Like I’m doing right now in this article.

Before moving on complete this first step…

“I love to help people ______________.”

If you come up with a dozen or more then just choose one. If you would like me to help you then we can schedule a session to work through your list and discover the best one for you. More on that at the end of the article.

Step #2 Message

Your message is a closely held belief that you want to share with your market.

ACHIEVE: Success is NOT an Accident

ENGAGE: Avoid Becoming a Human Tranquilizer.

BUILD: Architect Your Economy

Message is important for 2 reasons…

First, it anchors you. It helps you remain focused and on fire for your market. Without it you will drift and get attracted to all sorts of unrelated nonsense to helping your market.

“Ooooo. Bright shiny! I want”

Then a year from now you’ll be back at this page thinking… “Why didn’t I just do this a year ago?!”

Remember the goal – “I love to help people ___________”

Second, your message becomes portable. People carry it in their hearts. When your topic is mentioned, they think of you because your message is clear.

You may not come up with the perfectly crafted message right out of the gate. “Success is NOT an Accident” isn’t where I started. That came over time. At the very beginning of helping people achieve, all I really thought about was people being committed and taking personal responsibility. I was sick of seeing myself and others blame circumstances and make excuses for not reaching a goal.

That’s the easiest place to begin. What makes you sick in your market? What breaks your heart? What cause can you rally behind, then take the lead?

Are you sick about the high rate of obesity in children? Are you fed up with the lack of free breakfasts at high priced hotels and want to help people eat breakfast for free wherever they travel? Are you sick that everyone on the planet is not absolutely in love with bacon?

(I’m writing this in the morning and haven’t eaten yet, can you tell?????)

Complete this phrase…

I love to help people ___________ because I am tired of seeing _____________.

Here’s my version…

I love helping people architect their perfect online business because I am tired of seeing people spend a fortune on products that won’t work for them.

Your message does not have to be long or complex. The simpler the better.

Step #3 Model

Your model is how you will monetize your message.

There are dozens of possibilities, but I’d like to give you the easiest. The most natural.

1) Share your message to you market through a your personal website.
2) Grow your audience. (Steps 4-5)
3) Recommend resources or provide them yourself. (Step 6)

To share your message to you market through a your personal website follow these steps. You can literally have your site setup in minutes!!

Click here to Set Up Your Bluehost Account Right Now

Here’s how to share your message in your description, update your settings and make your first post.

If your goal is to start a blog and share your message with the world, guess what? You’re all set! Start writing. Start sharing.

Although, I still think its best to follow the next two steps to Enlist and Engage. But if you decide not to make money, that not problem. Getting your site online is soooooo much more than what most ever do.

Step #4 Enlist

Enlist means you get your audience to say, “I’m in!”

You give them a way to show they are interested in your topic and raise their hand to get resources and recommendations from YOU.

The best way to do this is…

1. Offer a report, video, checklist that matches your message and helps your audience.

2. Ask your guests for their email address in exchange.

3. Give them what you promise.

4. Follow up automatically with more that will help them reach their goal.

You might be thinking something along the lines of, “I’ve heard that before.”


Or did you hear something like…

1. Set up a squeeze page

2. Give people a “bribe” to capture the opt-in

3. Fill your autoresponder with offers

4. Make money

Those two systems are NOT the same. Reread both of those lists. Now write down the KEY differences.

Here are a few ways that I do this here at PBE…

1. Drop down using Optin-Bar

2. Slider using Slide Deck

3. Sidebar using graphic images leading to LeadPage design

4. Homepage post with standard Aweber opt-in

Those are just examples you DON’T start there.

Here’s how you need to get started…

#1 Set up an account with Aweber.

#2 Create your first email contact list.

#3 Add your first autoresponder message

#4 Create an Optin form

#5 Add it to you website

Here’s exactly how to do that. There are several steps here, but if you follow this video just like I show you, you can do this!!!!

Click Here to Set Up Your Aweber Account.

Yes there are other email contact providers, but I don’t use them personally. I’m telling you the easiest way. If you want to go and research all the different options you are more than welcome to. I’m trying to get your business up and running as fast as possible.


I use Leadpages to create great looking landing pages, squeeze pages, webinar registration pages and more! You still need a service like Aweber, but LeadPage makes it simple to design great looking pages with high conversions as you enlist your audience.

Here’s an overview…

Click Here to Try LeadPages

Step #5 Engage

Engaging your audience builds connection and commitment. You’ll get a lot of difference advice on this one.

Some will tell you to post daily. Some will say post multiple times a day. Some will say email once a day. Some will say once a week.

You’re probably thinking…

“I don’t want folks to get tired of me. What’s the perfect ratio between content and offers?”

There’s no such thing.

Your audience will accept whatever you do as long as it is in their benefit and your relationship is real.

I don’t get tired of my best friend calling be everyday, do you? I wouldn’t mind someone emailing me everyday if they had something helpful, would you?

That’s the secret, stay true to your “I love to help people _______________.”

However, if you get all desperate sounding and all you try to do is to “use” people and not help people, then no one will want to hear from you.

Just a few minutes ago I was checking my email and got this “critical” message…

You will hate me if I don’t make sure you understand how important this is!
For just a minute, I want to read this
carefully, and pay attention.

This last week, I know I’ve been hammering
you with videos for ‘The Magic Internet

Truthfully, the reason why is because
I know Rick Strophers.

I know his results and the money he is making daily.

Which to be honest – are more than

His income in 2013 with us alone
was close to three million dollars.

And tomorrow (Monday) at exactly
12 EST – the cart is opening up for
the Magic Internet Formula.

Click here at exactly 12 EST tomorrow.

Let me tell you why it’s important to
get in ‘early’ and why you need to click
that link NOW to catch up – and why
it’s URGENT for you to schedule this,
and click at exactly noon EST tomorrow.

Does that sound like I’m being helped or being set up? Right, set up. Look at the language of the email, I wouldn’t sent that to my granmother would you?

“Hey Grandma! You will hate me if I don’t make sure you understand how important this is! For just a minute, I want to read this carefully, and pay attention.”

If we did that, Grandma would tell us to go get a strong switch and then she would blister us! You don’t treat Grandma that way or your friends or people trusting you to guide them in a particular direction.

There are 3 ways to ENGAGE your audience and build rock solid relationships.

01) Publish

You publish content relevant to your market and those enlisted. What do you enjoy the most?


If you like to write the most then focus on blogging, and continue to grow as a writer.

If you like video the most then create your channel on YouTube, and continue to grow as a video geek.

If you like audio the most then podcast, and continue to grow your voice.

“But Paul, I want to reach everyone don’t I need to do all 3???”

You can if you want, BUT don’t let that keep you from moving forward. EVERYONE has the skill right now to write and make a post.

Reminder: you are not engaging just to make money. You are engaging to help your audience, your subscribers, your readers. When money becomes the sole focus its easy to compromise on the goal of serving.

When serving is THE goal then your publishing, personal contact, and promotions will be pure.

02) Personal

Decrease the distance between you and your audience. Be available and within reach. Fortunately it’s easier than ever before.

  • Email
  • Facebook
  • Twitter

All make it super easy to connect with your audience. One of the best ways is a private Facebook group designation ONLY for those who opt-in for your free giveaway. In fact, your private Facebook group could be your free gift for optin.

03) Promote

Yes, promote.

Don’t quake in fear. Some of you true artist types are like, “Bbbbbbut I don’t want to promote. I want to write a beautiful, warm article and then at the end I’ll place an appropriate suggestions such as: If you liked this article and want to learn more about this here is a link, which if you click and buy I will make $12.32, but you are under no obligation to click that link unless you want to. Please don’t think I am trying to talk you into anything. This is totally up to you. Please do not let this mere suggestion shatter your view of me. Please do not think I am a greedy internet marketer. Please still love me in the morning.”

You can promote without being sleazy or selling your soul.

Would you be offended by something like…

Everyone says content is king. The better you write the more engagement you’ll get and the more people will pass along your work.

I’ve never been much of a writer, but that changed after I met Jeff Goins. I saw how fast he grew his influence and impact through writing.

So you know what I did? I signed up for his Tribe Writer’s Course. Now I proudly call myself a writer (even if I continue to ignore all rules of grammar!)

Since you write too – blog posts, Facebook, and, yes, even tweets – don’t your readers deserve your absolute best?

Join Tribe Writer’s Today.

p.s. Jeff has a forum where writer’s interact and learn together. I hope to see you in there. I’ll be hanging out at 3 pm CDT today for a couple of hours. If you go give Tribe Writer’s a shot, please say hello in the forum. I’d love to talk to you.

Now then. Was that offensive? Was that snake oily? Did you at least think about checking Tribe Writer’s out?

I’d even send that to my Grandma.

We’ll talk about WHAT to promote in Step 6!

Step #6 Economy

Your website should create an economy. It should allow you to…

  • Eat
  • Pay bills
  • Give to charity
  • Take trips
  • Fill in your blank. I want my website to allow me to _________.

Let’s get something out of the way for the “artist.”

It is NOT wrong to charge for your art. You do not need to die before becoming famous for what you provide.

There’s been severe course correction when it comes to making money online. There’s a mass of blogger types and writers who feel that it’s wrong to charge money for their value.

They are so scared of getting lumped in with the online scammers that they avoid any direct selling. But behind close doors they cry about their site ads not getting more clicks and how their monetization results are weak.

Of course they are. Whatever is in your heart seeps through. If you think it’s bad to make money and charge for your value then you will communicate that through your writing and even the way you set your site up. You will talk and talk and talk and talk about how you give and give and give and give. You’ll post about how some people are just doing things to make money, money, money. You will paint yourself as good and others as evil. And readers will accept that from you and they will never buy from you because you’ve made it clear that making money is wrong. (However, they will buy from others.)

Yes, give your work away through your content publishing. But don’t broadcast that you are somehow better than everyone else because you don’t chase filthy lucre.

Just become anchored in WHY you want to make money. It’s ok not to want the yacht or mansion or sports car. Maybe you want to give thousands to build an orphanage.

It’s still going to take money.

In the past few years I’ve traveled to 12 countries doing mission work. Guess what? You won’t believe this. But the airline did NOT give me a free ticket because I was flying to do good. Guess what? The hotel did not let me stay for free. I know, insane. Doing good costs money.

The more money you make the more good you can do. So get over the thought of money being bad. It’s neither. It’s inanimate. It has no feelings. Only the person with the money controls the good or bad.

With that in mind… let’s make money!


Products are one-time sales such as a book or a report or a video series or a microphone or any other thing.

The absolute easiest way to get start is by being an affiliate for an existing product.

Affiliate Products

This means you make a recommendation and if someone buys you get paid.

You do not deliver the product.
You do not handle customer support.
You do not need a checkout system

You provide an affiliate link to something your market would like and then they go look at it. If they buy, you get paid.

How much? It depends on the product and the provider. If you recommend something on Amazon, then you will probably make around 5%. If you recommend an information product from someone who provides courses online, then it will be around 50%. Yes, 50%.

For example: You could sell my Perfect Presentation course and make right around $45 per sale after all fees.

You could literally tell your people… Hey! You want to get rid of your public speaking fear and have your audience loving your speech? Then go get Paul’s Perfect Presentation system. I love it and you will too! (Affiliate Link inserted right here.) Signed, Your Name.

See how simple that is?

Here’s how an affiliate link works…

  • You register for an affiliate program.
  • You login to get your affiliate link for the product(s) you want to recommend.
  • You send that link out. Although I suggest you make it look like your site.

Watch the video for a run through on signup, and grabbing your link. This will use my affiliate program as an example. In fact, I just added the article you are reading right now to the affiliate system. If you desired to become an affiliate you can send people right to this page.

Paul’s Affiliate Partner Program

Obviously you don’t want your link to look all squirrely like that. Here’s how to use the Pretty Link Plugin to make your links match your model.

Affiliate promotions are the easiest way to get started and I think you should begin here because you can do this right now.

Personal Products

Personal products range from $5-$100. They can be in any format:

  • Physical or digital for instant download
  • CD or MP3
  • Book or PDF or Kindle
  • DVD or Online Video

Most people start with a PDF ebook or report they sell from their site that solves one specific problem.

If you focus on fitness and want to give your people a 10 Day Body Cleanse Program then you could open up a Word document. Type it out. Then print it to a PDF. You literally have a product you can sell for $X.

Do not over complicate this. You’ll want to. You’ll want to get all up in your head and envision some grandiose plan about it dominating the world’s body cleansing market. Keep it simple.

However, you will need a way to collect payment and a way to deliver your product.

One of the most used payment processors on the planet is PayPal. Use this link to et up your payment link for your product.

Optional: If you want a more robust system then get PaulCart! 😉 Actually, here’s my affiliate link for the shopping cart I use. It will allow you to take payment, deliver your products, create customer email lists and even has an affiliate program built in for all your products. There are plenty of tutorials that show you exactly how to set everything up. If you sign up through my link I will help you personally if you get stalled by anything.

Signature Products

A Signature Product is one you become known for and you charge $100 to $1000 or more.

If you are brand new to getting started online it’s still NOT too soon to create a Signature Product. Sell 100 of your $1000 products a year and you’re at 6 figures.

Most likely you’re thinking, “I can’t do that?”

What? Take it back, right now!

In fact, here’s a free video series that will prove you can and should have a Signature Product!

Signature Products can be…

• Workshops

• Online classes

• Seminars

• One-day events

Here are some of my SP’s:

Even as a beginner you can and should have a product that sets you apart from the rest of the marketers in your same arena.

To learn more about creating your own Signature Product click here.


One of the most attractive aspects of a traditional job is a predicable paycheck. Your online efforts need to have this component as well.

A product sale is a one-time transaction. However, a perpetual offer will be recurring and you will get paid each and every month.

Let’s say you commit yourself to writing one report a month for your market. You could sell it for $25 or you could create a program where people say, “Yes, send me your report every month automatically. Instead of paying $25 for each report I will pay only $15 a month.”

A person will checkout once, but pay you each and every month until they decide to cancel. If you had 100 people doing that, you would have a guaranteed $1,500 a month each month. And you can grow it from there.

Through the years I’ve had various recurring payment sites.

Two sites had over 1,000 subscribers each and members paid $29.95 a month.

Another site has 3,000 members with members paying $10 a month.

I would much rather have the same 1,000 people paying me every month than trying to find 1,000 new people and attempting to sell them a $10 product to get the same revenue.

This is another area where people want to overcomplicate the process and create the best membership site in a particular market. Don’t do that. Offer your people something you LOVE to deliver.

For public speakers I have ENGAGE. Members get a new video every week. The videos are only 5-10 minutes. And they content is sent out through my auto responder. Super simple.

My favorite membership software is Wishlist Member.

Click Here for Wishlist Member

To get the best training on creating your own members program, then checkout my Simple Six Figures product.


Think of premium products as proximity related. This level gives your audience personal contact.

• VIP days

• Mastermind groups

• Coaching

• Consulting

The great part about proximity products is that you do not have to create anything ahead of time. You could decide on an offer today and sell it immediately.

Let’s use coaching as an example:

Email coaching: people send you questions to a private email account. You return their answer via email.

You already know how to do this! A friend emails and asks you if you have seen any good movies. You hit reply and say, “Yes! You have got to go see ___.”

You already possess all the skill needed to carry out and email coaching program.

Phone/Skype coaching: All you have to do here is allow people to schedule time on the phone. Twenty, thirty and sixty minute packages are the most popular.

Here’s what I use to schedule phone coaching appointments.

Webinar coaching: Use a service like Google hangouts, Go To Webinar, or Adobe Connect. This allows you and your client to share your screen for more interaction and more step-by-step work through sharing documents and online work. Plus, the entire time together can be recorded and your students can watch over and over and over.

If we got together in a webinar room and you watched me set up YOUR autoresponder step by step from within YOUR Aweber account, wouldn’t that be helpful? Of course it would.

If you’re in fitness and you helped someone develop the perfect diet and exercise program on a live webinar, wouldn’t they love that? You know it!

VIP day: This allows you to work one-on-one with a client for a day. You agree to meet at a location where you coach them for the day.

Pricing at the Premium level is not the easiest so here are general guidelines…

Email coaching: $200-1000 a month

Phone coaching: $100-500 an hour

Webinar coaching: $200-1000 an hour

VIP Day: $1000-$10,000

You could literally build your business solely around VIP days and just do one a month. Everything else you do could be free. You just focus on selling the VIP Day.

Here’s a course Carrie Wilkerson and I taught together on creating high-ticket products. In it I share how I set up and coaching program that fits me perfectly and how you can set yours up to fit you.

Most of us won’t do that because we don’t want limit the number of people we can help. A lot of folks can’t afford a $10K day. We want to help as many as possible, right?

So the best route is to offer several opportunities to do business with you.

Let’s put this ALL together for your Six Figure Plan…

Six Figure Online Business Plan

Get out a sheet of paper and complete the following steps. Writing down that you are going to create and how much you are going to charge will be extremely powerful. Chances are high you have thought about selling products before, but never actually wrote down the numbers.

My Market:

I love to help _______________

My Message:

I am sick of seeing ____________ in my market and here’s what I am going to do about it ______________________.

My Model:

Install Website

My Enlist:

I will give away __________ in exchange for an email optin.

My Engage:

I will (circle one) post, podcast, videocast _______ times a week to connect with my audience.

I will email my audience _____ times a week with relevant, helpful content and recommendations.

My Economy:

Affiliate products I will recommend and how much I will earn per sale:






Products I will create and what I will charge:




A Signature Product I would like to create and the price point:


A Perpetual site I feel would be fun to start is _______________ which would help people _______________________.

I want ________ number of members at $_______ per month.

The best Premium access offer for me to begin with is (circle 1 and add your fee beside it):

Email coaching

Phone coaching

Webinar coaching


Listen close. Follow the steps in this post and your business WILL be set up. You have zero excuse. I have given you a process and even step-by-step video tutorials to help you get started.

Here is a minimalist approach:

1. Set up your web address and hosting with BlueHost. $4.95

2. Set up autoresponder system with Aweber. $1 trial for 30 days.

3. Select a product to sell. Affiliate products are the easiest to begin with.

Nothing should be holding you back.

Success is NOT an Accident!

[Added note: Reader’s have asked if I would be willing to coach through each of these steps. I’d love to help you personally. Click here for BUILD coaching.]

Once you have completed the steps above and have your plan in hand I want to show you how to build your audience, your followers, your tribe… in more traditional language… how to get a bunch of folks who want to buy from you. Once you have that in hand, then Click Here.

1. Please share this article on Facebook.
2. If you have questions or comments, feel free to add them below.

Found: Your Voice!

The Voice on NBC features blind auditions. This is supposedly waaaaaay better than sight auditions where a person’s attractiveness, or lack of, could cause their vocals to take on a different quality to the listener. It’s crazy how the eyes can override the ears like that.

Coaches on sight audition programs like America Idol have been heard to say things like “Uhhhhhhhhhhhhh. Was he singing?” as they wiped their mouths with a napkin after a good looking contestant gave it all they got.

Back to The Voice.

Blake, Usher, Adam and Shakira don’t get to use their eyes in round 1, so their choices are pure. Once they turn around, you immediately find out what they think about the rest of the package. When looks enter the picture, questionable calls can happen at any moment.

Just because someone can sang good doesn’t actually mean they will get to advance. There are two primary reasons good singers go home – even good looking singers…

Number one, they sound like the person who recorded the song they performed for the coaches (and all of America!)

Yep, some of these singers have the audacity to reproduce the exact style and tone of the person selling 1.3 gagilllion downloads of the single. Can you believe it? Wanting to sound like someone who has enough money to buy a country and then fill said country with inhabitant based solely on fan base? Crazy, right?

For example…

Contestant sings “Dude Looks Like a Lady” by Aerosmith. He sounds just like Steven Tyler. On top of that, dude actually looks like a lady. You would think that would be a double whammy of positive outcome. There’s no way this cat can’t win.


Blake, “I don’t know. You really look like a lady and all, which I find attractive and so does Adam, but I couldn’t hear YOU. I just heard Steven Tyler. Maybe if you’d had a scarf draped around you, it would have been better for me. But what do I know? I’ve only won The Voice 3 times and have a bunch of Grammys that are under my butt right now just in case I fight for one of you guys.”

Number two, they don’t sound like anyone. This is sorta unfair. One contestant gets reamed for sounding identical to the original artist, and the next is told they don’t stand out. They don’t have a unique sound.

Moments later they stand in front of the camera fighting tears while exclaiming that it was a honor to be on the show, but deep down they will always remember those words, right?

“You’re trying to sound too much like famous singer who’s mega-rich.”

“You don’t sound distinct. What’s your name again?”

You know what? I think those two reasons are the same reasons we used to go home and stay home instead of releasing our voice.

One the one hand, we clone people. We read an author and feel like we can write that way. We hear a speaker and want to talk that way. It’s natural.

On the other hand, we don’t feel like we have anything special to say. We feel nondescript and monotone.

Listen up!

I’m gonna help you find YOUR voice.

Huh? No. I’m not lying. I’m gonna do it!

Why would I give you such a gift?

Cause I am super nice that’s why! Just ask the three friends I will personally direct you too, and you’ll see it’s true.

Another reason I want you to “find” your voice is because you and the world will be better when you do. You’ll stop whining about not being a snowflake, and you’ll be happy since snowflakes melt in heat and don’t last long in general. You’ll survive every season as YOU.

My gift to you…

5.5.5 Voice Finding Maxims

(For those of you who don’t know what a maxim is, it means fundamental principle. I actually had the word principle right there, but used my handy thesaurus to sound smarter than I am, so you get Maxims!)

1 Your Voice Isn’t Lost – You’re Ignoring It!

You can stop reading after this point if you want. This is really all there is to it.

You’ve used your voice every single day since that first “Mama.”

Every. Single. Day.

You’ve mastered your voice. You know what you think is funny. What you react to. What you love. What you hate. What you find interesting. What you find boring. What you loooooooove to talk about. What you wish would never be mentioned again.

You watch a movie you like and immediately text your friends or, gasp, post it on Facebook for the world. You’re not scared of sharing that. You only lose your voice when you think you’re sharing something important. Then you shift your voice. You try to sound “professional.”


Stop it.

Write. Sing. Speak. – just like you do with your friends. Just like you do every single day.

That’s your real voice. Period.

At least that’s you’re voice right now. If you don’t like it, then proceed…

(Oh, I’d like to take a quick time out and remind you that I said I’d help you find your voice and we already did. Promise delivered! If you would like free training on finding your voice click here.)

2 Forget the Judges

Those blasted judges. Our fate is in their hands! Curses!

If only we can impress them enough to turn their chairs around.

Oh, Wait. They’re really aren’t any judges.

No one waits by their computer to rate your next blog post or Instagram shot. (If they do, they are deranged and need to take some tablets, and you need to block them. I cannot express fully the joy of blocking someone who waits just to trash other folks.)

You THINK everyone stands with rejection stamp in hand.

“Boring post!” Slam! Rejection.

“Boring speaker!” Wham! Rejection.

Lean in here.


Here’s the secret…

There are no judges. Not until you become a NYT bestseller – then everyone who’s never written a book thinks they can boot you. 😉

Until then quit inventing imaginary magistrates.

3 Practice in the Shower

Why the shower? Because you’re alone and hopefully the water is drowning the bad notes, and the echo is glorifying the good ones. However, if you have kids there is no alone space. Ever. Not even the shower. How in the world do they learn how to pick locks at age 2? It’s downright spooky.

Anyway. The shower let’s you let go.

The shower can be literal if you’re singing or an analogy if you’re doing something else.

Here’s an example of a shower if you’re a blogger… get a disposable website. Buy a domain. Set up WordPress. Blog. No one has to see it. Ever.

“But Google will find me somehow and then the world will be reading my stupid.”

Nope. It doesn’t work like that.

That little undisclosed blog will give you the greatest creative gift you could ever wish upon a star to receive…


Permission to write what you want the way you want. Permission to say what you want the way you want. You know you’ve always wanted to. You’re whole life you’ve wanted to be a free bird. (That’s why it’s the most requested song ever, even at Miley Cyrus “concerts.”)

If you’re a little slow, the point is this: You need a place where you get to practice without critique.

4 PRACTICE in the Shower

Ready to be blown away? Ready? Those coaches on The Voice, they can really sing. They can carry it. They can bring it. If you’re from the 90’s, they’re the bomb. If you’re from the 80’s they are for real. If you’re from the 70’s it doesn’t really matter because the dope has erased that decade.

Those judges/coaches can sing.

The insane part? They practice. But not practice. They PRACTICE. They work on their craft. Breathing exercises. Riffs. Rolls. Lip beaters with trills. And not a single one of them can look cool while doing any of those drills. It’s impossible because all singing drills look and sound silly.

One of the exercises my one-day vocal coach has be do sounded like a mix of Ray Ramona and Yogi Bear. I fired him and went out in search of my manhood.

The pros don’t care. They hit it hard with the silly, so they can SING. It’s not just talent on the loose. It’s trained, honed, bleeding vocal chord talent.

Are you willing to put in the hard work to make your voice great?

Answer the question.

Did you answer, “Yes!”?

I’m not surprised. Everyone answers yes. Everyone says they will.

Not to hurt your feelings, but it’s a little fib we all like to tell ourselves. The truth is we’d already be working our tails off if it were a true “Yes.”

To get a great Voice is gonna take more than you’ve ever given in your life. Some days you will radiate glory and the next you will be crumpled on the curb with your head leaned in the street as you dare the oncoming traffic.

Too graphic? Not if you said, “Yes!” You’ve gotta be willing to face it all. Finding your voice is a cinch. Honing your voice requires blood, sweat and tears. Sometimes all three at once.

5 Siiiiiiiiiiing

Stop studying the masters. Stop buying all the stuff that you hope will automatically transform you.

Write. Sing. Speak. Paint. Build. Ride. Climb.

Whatever your voice does, do it.



Do that thing you’re called to do the way you do it.

5.5 Listen Back

We live in advanced times. You can get microscopic wireless ear buds for your listening pleasure. But you go to the studio and the pros have on those earphones the size of the Empire State Building. King Kong could wear those suckers listening to Run DMC, while he’s scaling the building with that woman in his hand.

In today’s advanced age of technology why in the world are artists wearing phonographs?

They do not want to hear anything but the voice. The music. The song.

We loooooove distraction. Squirrel.

Twitter and Facebook stream. Youtube screams. There’s a constant invitation to distraction.

Result? We don’t hear too well. We don’t listen close to our own voice because there are soooo many other voices surrounding us. And they’re loud. Baby at 2 am loud.

Put on your 1956 headphones. Block out the crap. Listen to you. Evaluate. Make adjustments. Tweak. Edit.

5.5.5 Launch

You gotta go public.

You gotta let others hear your voice.

You gotta be ok with the results as you continue to grow.

Everything can’t be great. Oh, I’m sure there’s a book out there saying every moment of your life can change the world, but that’s poppycock.

Heck, the same dude who wrote and rode “Thriller” and “Billie Jean” to #1 also released “Butterflies.” Everything can’t be a hit.

Our voice is designed to be shared not stifled. You’ve probably already mastered stifling. Cut it out. Let it go!

Whew! Well, I think that’s just about enough. You’re probably tired of hearing my voice by now. I know I am.

Success is NOT an Accident!


Click Here to Launch Your Voice: Discover . Develop . Deploy