Everyone wants more leads and more clients.
First, you may not need either of those, but we will dive into that in another article.
Let’s say you need more leads and more clients.
The Two Most Popular Games
01 : The Chasing, Chasing, Chasing Game.
You’re dialing for dollars or chasing a referral.
The majority of your time is spent doing the numbers and thinking that if you just make enough calls, you’ll break through.
That’s not impossible, but it’s exhausting.
02 : The Connections Game
In this world, you attend events and hope to make enough connections with people who know your ideal client to get a referral.
Or maybe it’s a room full of clients, and you hope not to look desperate or needy.
Neither of those games works efficiently.
What does?
Becoming attractive.
Stop Searching Start Attracting
Searching is outbound.
Attracting is inbound.
Prospects are contacting you.
Clients are getting referrals to call you.
How?
- Become a topic of conversation.
- Do things for your clients that they can’t wait to tell someone else about.
- Form your own Council of Connections™
- Train your clients as Amateur Agents™
- Follow the Publishing Protocol™
Become the trusted advisor or business owner people can’t wait to do business with.